Sometime I think our internet savvy, hyper-aware generation can be too detached for its own good. Need an example? Look at the twitter account @firstworldroblems.
Don’t get me wrong when I first saw the tweets I thought they were entertaining. And I am definitely guilty of complaining about trivial inconveniences associated with living a country of abundance. (The other day I started whining about how my phone always freezes up when I am in Instagram than someone pointed that was an first world problem.)
I started rethinking the accounts humor when I saw this viral video for WATERislife, which has Haitians reading actual tweets from the popular accounts. Their organization helps provide clean drinking to impoverished residents of Haiti.
After seeing the video I felt both incredibly happy, while also feeling like a huge jerk. (It’s hard not to feel bad living in a society that has so much, yet complains about small problems. If you don’t feel like a jerk I am pretty sure you don’t have a soul.) But my happiness outweighs those feelings because I know what good WATERislife can do with this video.
The video is so simple yet to so effective. In my opinion, a great way to connect with this shrewd generation is to show the highlight the juxtaposition of their indifference. This is one video does just that! Here’s hoping it goes viral!