How to Create a Google Map with Pinpoints

*Confirmed again on Feb. 20, 2019*

I never understand why companies continuously change their procedures. What’s worse, most don’t explain the new procedures to their customers. Google is guilty of this when it changed how to make a Google map with pinpoints. As of March 5, 2015, here are the new steps:

  1. Google My Maps 2Log into your Google account (e.g. Gmail). Note: all maps you create will be saved to your Google Drive.
  2. Go to google.com/mymaps or google.com/maps/d.
  3. Choose Create a New Map. From here, there are numerous ways to begin.
  4. For example, you can type in a location in the search bar at the top of the screen. That location will be noted with a green pin. To add it to your map, click on the green pin and choose “Add to map.”
  5. Repeat step four until you have all the pinpoints added.

Google allows you to have multiple layers, each with its own set of pinpoints, on one map. You automatically start with an “Untitled layer” (rename by clicking on the three dots and choosing “Rename this layer”). Add more by clicking on “Add layer.”

In addition, Google allows you to import a list of locations saved as a CSV, XLSX or KML file. Under your layer, before you add any pinpoints, click on “Import.”

Super Bowl ads 2015: staff opinions

BRIAN:
Instead of picking a favorite, I want to talk about how many sets of commercials used the same elements. For example:

  • Both Toyota and Microsoft followed the life of someone with prosthetic legs.
  • Both Carnival and Toyota used a recording of a famous speech to overlay over b-roll.
  • Both Sprint and Discover featured a screaming goat.

To me, it just goes to show that you have to work really hard to stand out from the crowd. You may think you have a unique idea, or you may think you’re the only one taking advantage of something trendy, but in all likelihood, someone else is doing the same thing.

TAYLOR:
In between being a disgruntled Colts fan (#DeflateGate) and planning a wedding, I managed to watch a bit of the Super Bowl. The ad that stood out to me most was McDonald’s “Pay With Lovin’.” Earlier in the week, the company teased it was going to announce a new form of payment which, we now know, includes hugs, selfies and high-fives. I think McDonald’s did a great job of incorporating its longtime slogan of “I’m Lovin’ It” to something time-related with Valentine’s Day. Also, who doesn’t like free hamburgers!

GABRIELLE:
One of the only Super Bowl ads that really stuck out to me this year was Dove Men’s Care. The majority of Dove advertisements I’ve seen in the past are typically marketed toward women through images of natural beauty and empowerment. This time I thought it was great they focused on men. I really liked how they framed the “Real Strength” of men through the videos of fathers caring for their children. They did a great job of evoking emotions and challenging gender stereotypes.

Plan ample time for marketing and PR

We’ve been hired last-minute to generate publicity for numerous projects and events–for example, we were brought in to do PR only a few days before a restaurant’s grand opening–so we know it is challenging, but not impossible, to work under such a short timeline. However, individuals and businesses should do themselves a favor and plan well ahead to lay the groundwork for marketing and PR.

For earned media relations, especially TV or radio, don’t expect to contact a producer two days before your event and then get scheduled. We typically try to schedule live interviews at least a month out. Meanwhile, daily newspapers are at least one week out, and magazines are at least three months out. Don’t forget the time required for developing a messaging strategy and performing media training.

For marketing, remember that it takes time to build awareness and repetition with your target audience. It also takes time to develop (and place) ads, promotions, newsletters, collateral, etc.