Category: Advertising & Marketing

How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020. 

Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.

Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.

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How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings

Posted on by Jaimie Onasch

INTRODUCTION

Retail eCommerce is a thriving market, with 42 percent of U.S. consumers purchasing products or services online, and Amazon is king. In fact, Amazon’s share of the online shopping market is close to 50 percent in the United States. 

If you run a B2C business and are looking to sell your products or services online, it makes sense to join the 2 million sellers who have taken advantage of the platform so far.

Following are some tips on how your retail store or business can start selling products on Amazon. 

Continue reading “How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings” →

Super Bowl ads 2019: staff opinions

Posted on by Brian Lee

BRIAN:

In every article I read this morning about Super Bowl ads, there was a consensus that the ads this year followed a theme of humor. I find that funny, because humor is used every year, as are other themes. My two favorite ads were indeed humorous: the first was the one in which Carrie Bradshaw and the Dude switched from their signature drinks–a cosmo and a White Russian, respectively–to Stella Artois. I also enjoyed the Bud Light-Game of Thrones crossover. I’m a huge GoT fan, and I remember the moment I realized the commercial was reenacting a scene from the show, I yelled, “that’s from Game of Thrones!”

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