Category: Advertising & Marketing

How Startups Should Use Email Marketing Automation

Posted on by Taylor Kennedy

INTRODUCTION

Email marketing is a tool for startups to focus on customer acquisition, maximize profits and maintain top-of-mind awareness. This strategy is crucial in turning a “one-time shopper” into a loyal customer and for startups attempting to scale quickly.

Marketing automation, sometimes called email drip campaigns, uses your customer journey, which is started by a call-to-action such as signing up for a newsletter or buying a product. 

Here are three ways startups should use email marketing automation.

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How to Market Your Properties During a Pandemic

Posted on by Jaimie Onasch

INTRODUCTION

Property for sale

Historically, the spring and summer months have been the busiest for realtors across the country, generating 2.1 million transactions and 40 percent of annual sales volume. 

However, the emergence of the novel coronavirus in the United States has drastically altered real estate trends and how the industry operates. 

According to a recent housing trends report, total inventory is down 25 percent compared to the same time last year, and time on the market has increased. While this may seem discouraging, people are still looking to buy and sell.

Following are some tips on how realtors and developers can market their properties during a pandemic.  

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