Category: Advertising & Marketing

How to Change Advertising Strategies During a Pandemic

Posted on by Jaimie Onasch

INTRODUCTION

Advertising graphic

In just a matter of months, the coronavirus has completely changed the way our society operates. Our new contact-free, stay-at-home world has drastically altered consumer habits and media consumption, forcing many brands to rethink their advertising strategy. 

According to a report from the Interactive Advertising Bureau, 70 percent of advertisers have already adjusted or paused their planned ad spend in response to COVID-19, and 16 percent are still trying to formulate a course of action. 

Following are some tips on how your brand should advertise during these unprecedented times.  

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Adjusting Your Content Marketing During a Pandemic

Posted on by Taylor Kennedy

INTRODUCTION

While the current pandemic has made the world adjust to a new normal, marketers are turning to content marketing even more. Brands are rethinking their customers’ priorities to determine what is worth communicating while balancing marketing goals with customer empathy. 

According to Forbes, total Internet use has surged by 50 percent to 70 percent. With stores closed and events canceled, the traditional ways of connecting with customers aren’t possible, making your content marketing strategy even more important.

Here are a few ways to adjust your content marketing during a pandemic.

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