Advertising & Marketing Archives - Public Relations, Advertising & Social Media

Ultimate Checklist on Hosting In-Person Events During COVID-19

Posted on August 19, 2020August 25, 2020 by Taylor Kennedy

INTRODUCTION

It’s no shock that hosting events during and post-COVID-19 will require major adjustments. According to a Northstar Meetings Group’s Pulse Survey, more than one-quarter of planners whose meetings have been impacted by COVID-19 are rescheduling their events for some time in 2020.

Hosting in-person events can still be possible if you follow health and safety guidelines and change parts of the format. Here is the ultimate checklist to host a safe, in-person event/meeting during COVID-19.

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The Need for Content

Posted on July 29, 2020July 29, 2020 by Brian Lee

Content marketing is a good strategy for branding, establishing expertise, top-of-mind awareness, push marketing, pull marketing and much more.

During the last few months, have you noticed how starved the media are for fresh content?

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How Startups Should Use Email Marketing Automation

Posted on June 17, 2020June 26, 2020 by Taylor Kennedy

INTRODUCTION

Email marketing is a tool for startups to focus on customer acquisition, maximize profits and maintain top-of-mind awareness. This strategy is crucial in turning a “one-time shopper” into a loyal customer and for startups attempting to scale quickly.

Marketing automation, sometimes called email drip campaigns, uses your customer journey, which is started by a call-to-action such as signing up for a newsletter or buying a product.

Here are three ways startups should use email marketing automation.

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