Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to Use DinoRANK for Content Marketing

Posted on June 12, 2023June 12, 2023 by Jaimie Onasch

INTRODUCTION

According to the Content Marketing Institute, more than 70% of B2B and B2C businesses use content marketing as part of their overall marketing strategy. However, it can sometimes be a struggle to come up with fresh, timely content that resonates with your target audience(s) and also ranks highly in the search results.

DinoRANK is an accessible all-in-one SEO suite that can be used for content management, keyword research and positioning, link tracking and more to help you develop and incorporate SEO strategy into your content marketing efforts.

Following are some ways you can use DinoRANK for content marketing.

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How to Run Political Ads on Google

Posted on May 10, 2023May 22, 2023 by Jaimie Onasch

INTRODUCTION

Google Ads is often used by individuals and organizations to run political ads in the United States. In 2022 alone, Google advertisers included players from both major political parties and supporting committees.

Whether you are running political ads on a small or large scale, you must adhere to Google Ads requirements before you can run these types of campaigns.

Following are some tips on how to run issues-based or election-based political ads on Google.

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What do You List First: Cost or Value?

Posted on March 29, 2023April 4, 2023 by Brian Lee

While on vacation, I was eating breakfast at my hotel, which offers a complimentary buffet to guests. On each table was a sign that said, “Did you know that for a small additional charge you can enjoy one of our breakfast specials?”

Those items, such as the eggs benedict, were not included in the buffet, but they could be purchased. The wording of the sign made me think, could the hotel sell more breakfast items if they reversed the order of the sentence? As in, “Did you know that you can enjoy one of our breakfast specials for a small additional charge?”

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