How Retail Stores Should Use Email Marketing Automation

INTRODUCTION

Email marketing automation

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually. 

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

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How to Improve Your Startup’s Slidedeck for New Customers

INTRODUCTION

So you’ve gotten to the point in which you can have an in-person or virtual meeting with a sales prospect to discuss what you have to offer. It’s likely this is your one shot to win them over, or at least move them further down your sales funnel. 

Here are some quick tips on how to improve your startup’s slidedeck for new customers.

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How to Use Webinars for B2B Lead Generation

INTRODUCTION 

Webinars screen

While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands. 

When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads. 

Following are some tips on how to use webinars for B2B lead generation.

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