Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to Market Your Health Tech Platform to the Physician and the Buyer

Posted on April 21, 2021May 15, 2021 by Jaimie Onasch

INTRODUCTION

Healthcare professionals using a health tech platform

According to Statista, the global digital health market is expected to exceed $500 billion by 2025, and the health IT segment (which is already at $280 billion) is expected to generate the largest revenue share.

However, B2B health tech companies face a unique set of challenges when it comes to promoting and selling their platforms. Oftentimes, they need to target both physicians (the users) and financial decision-makers to be successful.

Following are some tips on how you can market your health tech platform to those audiences.

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Recent Changes to Google Ads

Posted on March 16, 2021May 10, 2021 by Taylor Kennedy

INTRODUCTION

According to Statista, Google Ads were the biggest provider of search advertising on the market in 2020. However, the platform is making some changes, specifically to its keyword section with phrase match and broad match modifier (BMM).

Here is how Google Ads is updating its search format and how it will affect future advertising.

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New Features in LinkedIn Advertising 2021

Posted on March 10, 2021March 10, 2021 by Jaimie Onasch

INTRODUCTION

According to LinkedIn, the social media site is home to 690 million professionals and is the No. 1 platform for B2B lead generation. An impressive 96 percent of B2B content marketers use LinkedIn for organic marketing and 80 percent use LinkedIn Advertising.

Like other popular social media platforms, LinkedIn is constantly evolving to create better user experiences and more effective marketing tools. In fact, there have been a variety of advertising updates since we published “New Features in LinkedIn Advertising 2020.”

Here are five LinkedIn advertising features to keep in mind for the rest of 2021.

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