According to Statista, Google Ads were the biggest provider of search advertising on the market in 2020. However, the platform is making some changes, specifically to its keyword section with phrase match and broad match modifier (BMM).
Here is how Google Ads is updating its search format and how it will affect future advertising.
Continue reading “Recent Changes to Google Ads”
According to LinkedIn, the social media site is home to 690 million professionals and is the No. 1 platform for B2B lead generation. An impressive 96 percent of B2B content marketers use LinkedIn for organic marketing and 80 percent use LinkedIn Advertising.
Like other popular social media platforms, LinkedIn is constantly evolving to create better user experiences and more effective marketing tools. In fact, there have been a variety of advertising updates since we published “New Features in LinkedIn Advertising 2020.”
Here are five LinkedIn advertising features to keep in mind for the rest of 2021.
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Formerly Google Hotel Finder, Google Hotel Search is one of the major metasearch engines used by travelers. In fact, research by D-EDGE shows that Google Hotel Search is the largest metasearch channel in terms of the number of clicks and bookings.
That’s because it’s integrated with other popular Google services, like Search, Maps and Google Assistant. Google Hotel Ads can further increase bookings by prominently displaying your property to the millions of people using Google to plan trips.
Following are some tips on how to use Google Hotel Ads for your hotel, hotel group or resort.
Continue reading “How to Set up and Use Google Hotel Ads”