How Retail Stores Should Use Email Marketing Automation

INTRODUCTION

Email marketing automation

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually. 

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

Continue reading “How Retail Stores Should Use Email Marketing Automation”

How to Improve Your Startup’s Slidedeck for New Customers

INTRODUCTION

So you’ve gotten to the point in which you can have an in-person or virtual meeting with a sales prospect to discuss what you have to offer. It’s likely this is your one shot to win them over, or at least move them further down your sales funnel. 

Here are some quick tips on how to improve your startup’s slidedeck for new customers.

Continue reading “How to Improve Your Startup’s Slidedeck for New Customers”