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…I’m kind of into it

Posted on by Emilie Buckman

I always think it’s funny when people are deluded enough to think they aren’t swayed by advertising.  (And no worries, I consider myself in that generalization.) We all want to believe that we are smarter than most, that we are in on the joke.

But let’s be honest we are all influenced in ways we don’t even know by advertising.  And it’s that precise reason I always get really pumped when I am aware of an advertisement manipulating me into action. (Strange; I know.)

And recently that awkward enthusiasm made me buy a product purely because a commercial.  Not because the product sounded like I would want but the ad was so entertaining I could not not buy it.

What commercial could be so appealing I would be compelled to purchase something despite not wanting and/or needing it?  It’s this commercial of Kraft Milkbites. (I’m sure you’ll watch it and think it’s not that fantastic but more you watch it the funnier it becomes. At least, I think so.)

Everyone, me included, want to think they’re so savvy when it comes to media and marketing.  So I find comfort in being fully aware I am susceptible to the power advertising.  I think it’s important to be knocked down a couple of pegs in this smug media literate society!

Oh, and in case you are wonder Milkbites weren’t half bad.  I’d definitely buy them again.  So I consider the ad a win in my book!

Heard of spell check?

Posted on by Whitney Trotta

Spelling and grammatical errors- there is nothing less professional when it comes to emails sent to a client (well, unless you drop the f-bomb, which is never a good idea!).

Intra-office communication generally has a more casual tone then emails sent to clients, but sometimes it can go too far. I’ve made some pretty embarrassing spelling errors in my day, but when did we get so lazy that people don’t read over an email briefly before they send it? We are all guilty of getting sloppy in communication when it is between friends and co-workers, but habits breed habits! If on a daily basis you send emails that are poorly written and contain errors, you are more likely to do the same with clients.

No one is perfect, and spelling/grammar errors are bound to happen. However nothing is worse than receiving an email from someone you are trusting with your money and time, and they do not even value you enough to check for spelling errors.

Why not get in the good habit of always writing professional, edited emails? That way you are guarunteed not to turn off a client simply because you spelled guaranteed wrong!

Now for some Charlie Brown…

Tweet Tweet

Posted on by Brian Lee

I, like many others, use Twitter as a news source.  Because I am a creature of convenience, I follow my favorite news outlets and am able to browse all of them in one stop.  It’s amazingly efficient and I would highly recommend condensing your news surfing through Twitters!

That being said, it concerns me how frequently Twitter itself is news.  Maybe it’s my secret addiction to entertainment news (I blame my mother and her insistence on watching Entertainment Tonight), but I have noticed an increasing amount of people reporting on what someone tweeted as a news story.

It’s a little weird to hear a story start, “So and so tweeted…”  It’s like someone releasing a statement, if that statement was a stream of consciousness ranging anywhere from the mundane to the inappropriate.

I wish this was a trend I could see going away but I know that just isn’t the case. How often do you hear about a celebrity or pro athlete putting their foot in their mouth on Twitter?  (Maybe I hear about it more because of my embarrassing habit of watching entertainment news channels…) As long as you give people the vehicle to say stupid things they will.  And as long as people say stupid things, someone will make a news story out of it.