Blog

Media accuracy

Before reporters tweet, they need to double-check for accuracy, just like they would before publishing an article or going on air. After the Badgers basketball team won on Tuesday, they improved to 2-1, not 1-0, in the Big Ten Conference:

What makes this tweet worse is the media outlet retweeted its reporter, so that’s another set of eyes that didn’t bother to fact check.

It’s also important to review your website from time-to-time to make sure there aren’t any mistakes after the fact. Otherwise, you could end up with something like this:

That’s similar to the recent mistake the Cambridge News had with its print edition, as seen in this Press Gazette photo:

Cambridge News

How Hospitals Can Promote Awards to the Community

INTRODUCTION

awardReputation does matter, which is why it’s important for hospitals and healthcare systems to raise community awareness of their commitment to advancing patient-centered care. One way to achieve this goal is through applying and being recognized for healthcare industry awards, such as Leapfrog’s Top Hospital or Best in KLAS.

Besides press releases, here are other ways to promote your hospital’s awards. Continue reading “How Hospitals Can Promote Awards to the Community” →