Does it make sense for a fitness club to tell its members to join now? No, because they’re already members.
Does it make sense for a pay channel to tell its subscribers to subscribe today? No, because they’re already subscribers.
Yet, these and other types of businesses do this every day on Facebook. I get it, the need to sell is strong. However, following a customer acquisition approach is wrong.
Continue reading “Why You Should Use Facebook for Customer Retention”
INTRODUCTIONWhen used correctly, Pinterest can help drive traffic to your website, increase brand awareness and generate sales.
In fact, Pinterest reports that 67 percent of its users have discovered a new brand or product from business content on Pinterest. Additionally, 93 percent of Pinners use the platform to plan purchases.
Recently, the photo-sharing social media site made it even easier for brands to connect with shoppers by rolling out some new features to enhance the customer experience. Following are some tips on how to use Pinterest’s new shopping features for your department store, specialty store or independent shop.
Continue reading “How Retailers Should Use Pinterest’s New Shopping Features”