How Hospitals Should Handle a Cybersecurity Breach

CybersecurityDoes your hospital have a cybersecurity crisis management plan? According to the 2015 Data Breach Industry Forecast, data breaches cost the healthcare industry $5.6 billion each year. Having a plan could be the difference between a costly and time-consuming ordeal that hurts your reputation or having your valuable information saved.

Your communications team should establish clear protocols for departments to report security breaches to top management. When putting together the protocols, think about answering the following questions: What level of information is at risk? How many people are affected? What steps should be taken to secure remaining data?

Another important step is monitoring the media (traditional or social). You also should keep a running spreadsheet to share with management. If reporters contact your hospital, respond promptly (e.g. acknowledge you received request).

Once the cybersecurity plan is completed, you should add it to your overall crisis communications plan and keep it updated every quarter. Having this plan in place also can be a talking point to patients to reassure them that the hospital is doing everything it can to protect against and mitigate a breach.

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How Hospitals Can Measure Internal Communication Efforts

INTRODUCTION

Does your hospital have effective internal communication? It can help increase your employees’ job satisfaction, productivity, commitment, engagement and morale. Like any other communication effort, internal ones should be measured–in this case, it’s important to focus on outputs and outcomes.

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If You’re Not Innovating, You’re Dead

It’s been said that if you’re not innovating, you’re dead. I thought of this idea yesterday when Apple released its newest iPhone. For years, Apple was on the forefront of technology, revolutionizing personal computers, completely changing the way people got music and reinventing the smartphone. After the initial announcement, thousands of customers would line up outside of Apple stores to get the newest piece of technology. However, things have changed a bit in recent years.

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