Author: Taylor Kennedy

New York’s Burgrito’s Opening on Monroe Street

Posted on by Taylor Kennedy

FOR IMMEDIATE RELEASE
Feb. 23, 2018

Contact:
Taylor Kennedy
taylor@revelation.agency

New York’s Burgrito’s Opening on Monroe Street

(MADISON, Wis.)—Burgrito’s, a new eatery that features the famous burger-burrito creation, is scheduled to open Friday, March 16 at 1835 Monroe St., its fifth location and first outside the State of New York.

“We feel Madison, because it’s a college town and has a diverse food scene, is a perfect fit for a Burgrito’s,” Darin Laby, co-owner of Burgrito’s, said. “We look forward to serving and being a part of the community.”

The menu includes burgers, burritos, salads, vegetarian and vegan options and even dessert burritos. Its signature menu item is the Burgrito, consisting of a hamburger with American cheese, bacon, fries, chipotle sauce, lettuce, tomato and onions wrapped up in a flour tortilla. The Burgrito is also available as a Veg-Rito, which contains a vegan burgrito, veggie burger, vegan chipotle sauce, along with fries, lettuce, tomatoes and onions.

All entrees cost less than $10, and the family-friendly menu also includes a kid’s menu.

Tim Varley, who leads the Bethpage location, will serve as the initial general manager.

An invitation-only party will take place before the grand opening.

About Burgrito’s
Established in 2015 by brothers Darin and Lawrence Laby, Burgrito’s signature item is the burger-burrito. It now has five locations (Brooklyn, N.Y., three on Long Island, N.Y. and Madison, Wis.). Please visit www.burgritos.com.

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Five Tips for Exhibiting at HIMSS

Posted on by Taylor Kennedy

INTRODUCTION

HIMSS 2018Healthcare tradeshows, like HIMSS 2018, provide a one-stop shop to keep up with industry trends, forge new relationships and acquire leads. With more than 1,300 exhibitors at this year’s conference and booth prices around $10,000, you need the right marketing strategy to increase brand awareness and ultimately get the maximum return on your tradeshow dollar.

Here are five tips for HIMSS 2018 exhibitors:

1. Do your homework
Prior to the tradeshow, be sure your staff, including marketing, sales and management, know the goals for attending the event and the types of people (e.g. CISOs) you’re trying to meet. This seems obvious, but schedule your staff to be present at all times, as sometimes decision-makers seek information on the exhibitor hall show when it’s less hectic, typically around 5-6 p.m. Tuesday, March 6 and Wednesday, March 7 and between 3-4 p.m. on Thursday, March 8.

In addition, have your PR team research media outlets that will be attending HIMSS (e.g. Health Data Management) and secure interviews for your subject matter experts and/or CEO. Your PR team also should conduct media training so everyone is prepared. These talking points also should be used on the show floor.

2. Location of the booth matters
It’s not news that the better the booth location, the more visitors there will be. While HIMSS exhibitors don’t have 100 percent say in where their booth will be placed, earning/accumulating Exhibitor Priority Points throughout the year can help your company receive better a booth location at the conference. For example, your company earns 15 points for paying for its exhibit space in full by a certain date.

Also, companies can pick what “zone”–predetermined floor space by pricing levels–you want to be located as long as space is available.

3. Ship your booth
To save yourself potential travel headaches, ship your booths, materials and products to HIMSS prior to the start of the conference. If you shipped directly to the Sands Convention Center, target your truck to arrive at the yard at least an hour prior to your check-in time. Move-in days begin Tuesday, Feb. 27, but keep in mind, each exhibitor will have a targeted move-in day and time depending on the location and size of the booth. When HIMSS is done, all booths must be removed from the facility by 8 p.m. Friday, March 9.

4. Make your booth stand out
Gone are the days that a few paper handouts and a sign would suffice, so make your booth interactive. For example, at HIMSS 2017, Salesforce’s booth completely immersed visitors in its “trailblazer” woodland creature theme, complete with bird noises and mascots. This year, to play along with the conference’s topic of “Where the World Connects for Health,” you could use the Winter Olympic Games as your theme.

5. Connect and be social
In a conference that attracts more than 45,000 attendees, social media posts using the conference hashtag (#HIMSS18) can get lost quickly in the high volume. Instead, research industry-related hashtags (e.g. #HITsecurity, #Aim2Innovate) to hone in on conversations and connect with specific audiences.

Also, instead of posting/tweeting where your booth is located, you should brainstorm creative ways to engage people on social media using your brand/product. For example, host a live tweet scavenger hunt for attendees by hiding promotional materials around your booth, with the winners claiming the prize by tweeting a photo and tagging your company.

You also should create a separate HIMSS-related landing page on your website for those interested in finding out more about your product/where you will be located at the show.

Lastly, don’t lose the momentum you gained on social media. Have your staff develop a plan to keep engaging your existing and new followers.

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers healthcare IT companies and startups services related to media relations, email marketing, investor relations, tradeshow marketing, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.

Inaugural Awards Dinner Recipients Announced

Posted on by Taylor Kennedy

FOR IMMEDIATE RELEASE                                         
Feb. 14, 2018

Contact:
Camille Carter
Camillercarter1@yahoo.com

Inaugural Awards Dinner Recipients Announced

(MADISON, Wis.)— Sixteen businesses will be recognized for making an impact on Dane County’s economy at the inaugural Madison Black Chamber of Commerce Awards Dinner, taking place from 5-8:30 p.m. Thursday, Feb. 22 at the Best Western Premier Park Hotel.

The list of award winners can be found below:

  • Longevity Award: Larry Sain State Farm
  • Resilience Award: Buraka’s
  • Investing in Community I: JP Hair Design
  • Investing in Community II: One City Early Learning Centers
  • Investing in Community III: Latino Chamber of Commerce
  • Sustainability: Olson Toon Landscaping
  • Home Based Business Award: Mo’Betta Cookies
  • Persistence Award: QB’s Magnetic Creations
  • Visionary I: Foster Funeral & Cremation Services
  • Visionary II: Genesis Social Services Corporation
  • Creativity Award: Vernee Nycole House of Beauty
  • Model Retail Award: Savanna Beauty Supply
  • Urban Business Award: Urban Construction Administrations
  • Vendor Award: Tappestry Design
  • Media Award: Madison365
  • Photography Award: Hedi LaMarr Photography

“The Awards Dinner exemplifies the Chamber’s goal of supporting and empowering Black business owners,” Camille Carter, president of the Madison Black Chamber of Commerce, said. “I’m so happy for the award winners that are being recognized, as they are making a difference in the greater Madison community.”

Attendees will be able to connect with members of the business community and hear from renowned speakers such as “Shark Tank” contestant and Madison native Andrew Bentley, Men’s Health Center Founder Aaron Perry and Wisconsin State Rep. Jason Fields.

Tickets for the event are $50 and can be purchased at madisonblackchamber.com.

About Madison Black Chamber of Commerce
The Madison Black Chamber of Commerce, is a group of community members working to empower African American/Black people to cultivate and expand entrepreneurship. We believe that Black-owned businesses contribute significantly to the economic well-being of Madison.

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