What Restaurants Should do in a Social Media Crisis, Part IV

INTRODUCTION

Social media makes it easy, unfortunately, for employees to broadcast their opinions. In the restaurant industry, you never know when one disgruntled server, cook or bartender can bring massive unwanted public attention to your brand.

Here is how to handle a social media crisis related to a rogue employee and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part IV”

Credit unions’ Saver’s Sweepstakes™ to help consumers improve financial security

Madison, Wis. – Beginning in September, 14 credit unions in 45 cities will offer a saving incentive program called Saver’s Sweepstakes™. The program rewards participating credit union members in Wisconsin and Minnesota for saving by automatically entering them to win cash prizes. The program, at www.saverssweepstakes.com, will give a grand prize winner $5,000. Overall, $75,000 in prizes will be awarded in 2018 alone.

Continue reading “Credit unions’ Saver’s Sweepstakes™ to help consumers improve financial security”

What Restaurants Should do in a Social Media Crisis, Part III

INTRODUCTION

In the words of Warren Buffett, “It takes 20 years to build a reputation and fives minutes to ruin it. If you think about that, you’ll do things differently.” Practicing proper food safety, including restaurant sanitation, is essential to keeping your reputation intact (and preventing illnesses).

Take Chipotle’s four–yes four–incidents of food safety. From 2015 to now, the fast-food restaurant has been hit with crises ranging from multiple foodborne illnesses to E. coli. Due to these crises, Chipotle has taken a major hit not only in its stock (down 23 percent in 2017), but customers have a lingering fear of eating there. Some of the chain’s struggles can be blamed on social media, with some instances of misinformation about the crises.

Here is how to handle a social media crisis related to food safety and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part III”