INTRODUCTION
A crisis can be defined as any unplanned event that potentially presents a risk to people, property, environment, reputation and industry. As examples, a terrorist attack, natural disaster or cyberattack on a city can create a serious tourism crisis, making it a challenge for CVBs to attract potential visitors.
For these reasons, it’s critical CVBs are prepared with a crisis communication plan so that they can restore tourism to the city as quickly as possible. Having a plan helps minimize the economic and reputation impact of a crisis on the city’s tourism industry, and it helps to expedite recovery.
Here are tips convention and visitor bureaus can use to create their own crisis plan.
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