INTRODUCTION
According to data collected by the STR Census Database, 43 percent of hotels change affiliations at least once. Whether you just changed to another hotel group or purchased a hotel, rebranding is no small feat, but with a clear strategy and a commitment to evolving client needs, the results can be beneficial.
As stated in a previous blog post, hotels must portray to guests that the changes will benefit them (vs. to your owners or shareholders). The secondary goals include increases in occupancy and profit, stronger brand recognition, stronger guest loyalty and a better reputation.
Here is the ultimate checklist guide to managing all the to-dos that come with rebranding your hotel.
Continue reading “The Ultimate Checklist for Rebranding Your Hotel”
In any business, a leader’s job is to establish a vision and motivate internal and external audiences to embrace it and enhance it. If you’re managing external communications, including speeches, blog articles and tweets, for your CEO, it’s essential to convey this vision in his/her tone of voice.