How Municipalities Can Use AI Tools for Digital Marketing

ChatGPTINTRODUCTION

According to Statista, more than 250 million people used AI tools last year, with the numbers expected to push past 700 million by the end of the decade. Municipalities can use artificial intelligence (AI) tools for external communications, including for digital marketing. This is another avenue to enhance citizen engagement and streamline employee tasks.

With so many uses of AI, here are three ways municipalities can use it for digital marketing purposes.

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Embassy Suites by Hilton Madison Downtown to Open in June

Embassy Suites by Hilton Madison Downtown, a 262-room hotel with all two-room suites, is set to open June 20 at 231 S. Pinckney St. The hotel is developed and built by Mortenson and managed by Raymond Management Company.

Located, just steps away from the Monona Terrace, Lake Monona, Wisconsin State Capitol and numerous restaurants, the hotel also offers 2,000 square feet of flexible meeting space, as well as a 24-hour fitness center, an open-air atrium and is pet-friendly.

Embassy Suites by Hilton Madison Downtown welcomes guests to enjoy its two-room suites with a separate bedroom and living space where they can spread out, enjoy free, cooked-to-order breakfast each morning, and complimentary drinks and snacks during the nightly Evening Reception. Each suite also includes two 55” flat-screen high-definition televisions and a wet bar fitted with a microwave, mini-fridge and a selection of gourmet coffee and teas.

“To have the opportunity to bring our Raymond Management team culture to this beautiful hotel is an honor,” General Manager Michael Luehrs said. “We’re delighted to be a part of this exciting growth downtown and we’re grateful to be another great reason for travelers to experience Madison.”

Embassy Suites by Hilton Madison Downtown offers Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check in, choose their room and access their room using a Digital Key.

For more information or to make a reservation, visit Embassy Suites by Hilton Madison Downtown or call 608-740-6870.

Read more about Embassy Suites by Hilton at embassysuites.com and stories.hilton.com/embassysuites.

 

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About Embassy Suites by Hilton

Embassy Suites by Hilton, one of Hilton’s market-leading brands, is dedicated to delivering what matters most to travelers. The full-service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, flexible meetings and events space, inviting open atriums, 24-hour fitness centers and complimentary evening reception. Embassy Suites by Hilton offers more than 260 open hotels with nearly 40 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at embassysuites.com or through the industry-leading Hilton Honors appHilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at stories.hilton.com/embassysuites, and follow the brand on Facebook, LinkedIn, Twitter and Instagram.

About Raymond Management Company

Raymond Management Company is a hotel development and management company with award-winning properties across the United States. As a company, we continue to build and develop in new markets while working together to deliver legendary service. As teammates, we encourage each other to grow and develop continuously. As of spring 2024, we are proud of the 1,475 teammates and 37 properties in 13 states.

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How to Use AI for Media Monitoring

INTRODUCTION

Artificial intelligence is changing the way public relations professionals track media mentions. Gone are the days of manual media monitoring. Tools like Meltwater, Critical Mention and Talkwalker can help monitor brand mentions, catch any issues before they escalate and stay ahead of the game.

Here are ways to use AI for media monitoring as well as three different tools that can help:

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