Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

Changing PR Strategies During a Pandemic

Posted on April 6, 2020April 8, 2020 by Taylor Kennedy

INTRODUCTION

We are all living and working in unprecedented times as the coronavirus dominates so many aspects of the world. The pandemic also is challenging the way we engage in public relations. It’s likely the editorial calendar you created earlier this year doesn’t apply anymore, or the topics you’re pitching are irrelevant.

According to PR professional Michael Smart, the two most common paths public relations practitioners take during times of national crisis are to keep pitching aggressively or standing down and waiting for it to end. He says neither is the correct choice, and we agree.

Here are three PR strategies to employ during a pandemic.

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Using Twitter for Outreach

Posted on March 20, 2020March 24, 2020 by Taylor Kennedy

INTRODUCTION

Twitter can be an important tool to connecting with the right people. According to Twitter, one-third of users who follow a business on the social media platform have retweeted a brand’s tweet, which can go far in spreading your messages.

Here are four specific tips to use Twitter for outreach.

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New Features in LinkedIn Advertising 2020

Posted on February 26, 2020February 9, 2021 by Taylor Kennedy

INTRODUCTION

With more than 30 million companies on LinkedIn and 303 million monthly active users, according to DataReportal, the social media platform is an effective way to advertise, especially in the B2B sector. From an expansive audience, multiple advertising formats and accurate audience data, LinkedIn provides a degree of targeting and accuracy that other social media platforms can’t match.

Here are three new features in LinkedIn advertising.

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