After a challenging 2020 for healthcare, many health tech conferences in 2021 will return to being in-person (or at least with a hybrid approach). This is another opportunity for health tech leaders to meet, share and exchange insights related to the industry.
Here is a look at the major health tech conferences in 2021. We’ll update the information as it becomes available.
Continue reading “A Look at the Major Health Tech Conferences in 2021”
Having the right company spokesperson is essential for your media relations efforts. This person will give your organization a voice and help build trust with the public.
More times than not, the CEO is considered the face of a company. However, there are some instances where your company’s subject matter expert(s) (SME) may be more beneficial for a media interview. Regardless of who is in front of the camera, it’s important that the public perception (of your company) is positive.
Here is when you should use your CEO for a media interview and reasons when the subject matter expert should handle the request.
Continue reading “Media Interviews: CEO or Subject Matter Expert?”
According to Statista, Google Ads were the biggest provider of search advertising on the market in 2020. However, the platform is making some changes, specifically to its keyword section with phrase match and broad match modifier (BMM).
Here is how Google Ads is updating its search format and how it will affect future advertising.
Continue reading “Recent Changes to Google Ads”