Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

Media Interviews: CEO or Subject Matter Expert?

Posted on March 23, 2021March 29, 2021 by Taylor Kennedy

INTRODUCTION

Having the right company spokesperson is essential for your media relations efforts. This person will give your organization a voice and help build trust with the public.

More times than not, the CEO is considered the face of a company. However, there are some instances where your company’s subject matter expert(s) (SME) may be more beneficial for a media interview. Regardless of who is in front of the camera, it’s important that the public perception (of your company) is positive.

Here is when you should use your CEO for a media interview and reasons when the subject matter expert should handle the request.

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Recent Changes to Google Ads

Posted on March 16, 2021May 10, 2021 by Taylor Kennedy

INTRODUCTION

According to Statista, Google Ads were the biggest provider of search advertising on the market in 2020. However, the platform is making some changes, specifically to its keyword section with phrase match and broad match modifier (BMM).

Here is how Google Ads is updating its search format and how it will affect future advertising.

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How Hotels Can Use Metasearch

Posted on February 16, 2021February 17, 2021 by Taylor Kennedy

INTRODUCTION

To stay competitive, hotels of all sizes must use metasearch sites. These sites (e.g. Google, TripAdvisor, Trivago, etc.) aggregate and list hotel room rates from various online travel agencies (OTAs) and other booking sites all in one place. From there, guests compare prices and availability before booking.

Travelers can enter search terms (e.g. travel dates, location), then the metasearch sites present hotels that meet the criteria. The listings show a hotel’s rate (plus guest reviews, amenities, photos and policies) on several different booking sites, like Booking.com. If the traveler clicks the link to one of the channels, they can complete their booking there.

Here are ways hotels can effectively use metasearch websites to increase bookings and gain brand awareness.

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