Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

How Realtors Can Use Instagram to Market Themselves and Their Properties

Posted on May 20, 2021May 24, 2021 by Taylor Kennedy

INTRODUCTION

According to a National Association of Realtors’ report, Instagram is the leading source of high-quality leads.

For realtors, Instagram is also one of the best places to connect with existing and potential clients, as well as display your available properties. However, you can’t just create an account and expect success.

Here are best practices for using Instagram to market yourself and your properties:

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A Look at the Major Health Tech Conferences in 2021

Posted on April 27, 2021May 15, 2021 by Taylor Kennedy

INTRODUCTION

After a challenging 2020 for healthcare, many health tech conferences in 2021 will return to being in-person (or at least with a hybrid approach). This is another opportunity for health tech leaders to meet, share and exchange insights related to the industry.

Here is a look at the major health tech conferences in 2021. We’ll update the information as it becomes available.

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Media Interviews: CEO or Subject Matter Expert?

Posted on March 23, 2021March 29, 2021 by Taylor Kennedy

INTRODUCTION

Having the right company spokesperson is essential for your media relations efforts. This person will give your organization a voice and help build trust with the public.

More times than not, the CEO is considered the face of a company. However, there are some instances where your company’s subject matter expert(s) (SME) may be more beneficial for a media interview. Regardless of who is in front of the camera, it’s important that the public perception (of your company) is positive.

Here is when you should use your CEO for a media interview and reasons when the subject matter expert should handle the request.

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