Effective higher education marketing requires a well-thought-out social media presence, including on LinkedIn. To make sure your institution stands out, optimize the platform’s features to achieve your goals, whether that’s to increase enrollment or build relationships with prospective students, current students, staff and alumni.
Here are tips on LinkedIn marketing for higher education institutions.
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It’s common for events to rely on sponsors to help with costs. The key to attracting sponsors is to create a valuable offer in return. Companies sponsor events for numerous reasons, including access to a specific audience, raising awareness of their brand in a particular market and boosting their corporate social responsibility (CSR).
Here are tips on how to attract corporate sponsors for your event:
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According to Edison Research, approximately 80 million Americans listen to podcasts weekly. This makes sense as they’re easy to access and follow, both at home/office and on the road.
Having your clients featured on the right podcast can be an effective public relations and marketing strategy. It not only increases their brand recognition, but it also expands the company’s reach and helps the staff be perceived as experts in their field.
Here are best practices to follow when pitching a podcast.
Continue reading “Best Practices When Pitching a Podcast”