Author: Taylor Kennedy

How to Execute PR for Your Startup in Stages

Posted on by Taylor Kennedy

INTRODUCTION

According to the Peterson Institute for International Economics, startup business activity grew from 3.5 million in 2019 to 4.4 million in 2020. However, let’s not sugarcoat it, launching a company is hard work. 

One area that will require your attention is PR, which can help to build brand awareness, position your team members in a positive light and educate your target audiences. 

Here is how to execute PR for your startup in the pre-launch, pilot study and launch stages.

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Benefits to Captioning Your LinkedIn Videos

Posted on by Taylor Kennedy

INTRODUCTION

According to Digsite, 85% of people who watch social media videos do it without sound. This comes as no surprise as many people check their social media in public settings, such as at work. On LinkedIn, videos autoplay to mute so viewers have to turn it on sound manually.

Adding closed captions to LinkedIn can boost your video’s viewership. Captions are simply written text that is overlaid on a video that represents the spoken part of that video. Here is how to add closed captioning to your LinkedIn videos and its benefits.

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How to Use LinkedIn Events for B2B Marketing

Posted on by Taylor Kennedy

INTRODUCTION

As the world’s largest online professional network, LinkedIn is the powerhouse for B2B marketing. LinkedIn Events is a relatively new tool that can be used to host an online event as well as promote an in-person event. It is best used when your goal is to build community through sustained, quality engagement.

Here is how to use LinkedIn Events for B2B marketing.

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