Author: Taylor Kennedy

INTRODUCTION

For businesses that want to catch the attention of prospective clients and partners, consider creating a LinkedIn Showcase Page. An extension of your LinkedIn company page, a Showcase Page is a channel for deeper engagement with a highly interested segment of your target audience. 

For example, a consumer electronics store could use a Showcase Page to highlight or promote a particular brand it carries, or a global consulting company could use a Showcase Page to promote its healthcare consulting unit. 

Here is how to create and use a LinkedIn Showcase Page.