INTRODUCTION
When municipalities launch campaigns for referendums and infrastructure projects, effective communication becomes even more important to gain community understanding and support. Artificial intelligence (AI) is a tool that municipalities can use to test and refine messages before beginning public outreach. This process involves creating stakeholder profiles, defining your voice, testing message variations and making sure there is accessibility across languages.
Here’s how municipalities can use AI to test messages for their projects.
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LinkedIn has turned into a powerful platform for B2B marketing, offering features that enable companies to engage their target audience effectively. Its app now has a section dedicated solely to videos, similar to TikTok and the Reels tab in Instagram.
For non-profits, developing content can be time-consuming and resource-heavy. Artificial Intelligence (AI) tools offer cost-effective solutions to streamline content creation.