Author: Taylor Kennedy

How Your Association Can Navigate a Dues Increase

Posted on by Taylor Kennedy

INTRODUCTION

Due to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they’re getting in return or the impact on their budgets.

Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase.

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How Trade Associations Can Show Value to Members

Posted on by Taylor Kennedy

INTRODUCTION

One reason why people join trade associations is that they believe your organization can offer something of value. Maybe they’re looking to expand their professional network. Or maybe they need to develop new skills or want a reliable source of information about news in the field.

With your members facing limited budgets and/or limited time, associations must be intentional about demonstrating value in ways members can see and measure. Bottom line: it’s not enough to do the work–you have to show it, too.

Here is how trade associations can show value to their members.

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How to Set up a Virtual Public Meeting on Zoom

Posted on by Taylor Kennedy

INTRODUCTION

Virtual public information meetings (PIMs) have become more of the norm, especially since COVID. They can be a convenient way for businesses and municipalities to stay transparent and accessible, and for connecting with stakeholders.

One important thing to note is that to run a PIM with presentation-style control, you’ll need a Zoom Webinar subscription, not just a regular Zoom Meeting account. Webinars are set up differently, and the cost depends on how many attendees you anticipate. For example, Zoom Webinar pricing starts at $66/month.

Here is a guide on how to set up a virtual PIM on Zoom Webinars.

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