How to Manage Social Media as You Rebrand Your Hotel

INTRODUCTION

Are you looking to rebrand a hotel, resort or bed & breakfast? Whether you’ve taken over an existing property, experienced a shift in your customer base or simply need to freshen things up, effective use of social media can help spread the word about your rebrand.

According to Statista, nearly 60 percent of American consumers interact with brand content on social media at least one to three times per day, giving you ample opportunity to reach existing customers as well as potential guests.

Following are some tips for using social media as you rebrand your hotel. Continue reading “How to Manage Social Media as You Rebrand Your Hotel”

How to Set up an Autoresponder on Facebook

INTRODUCTION

According to Sprout Social, about one-third of all Facebook users engage with brands on a regular basis, with many using the platform for customer service inquiries.

Moreover, these individuals expect a quick response, with 42 percent of people expecting a reply within the hour.

Not all hotels, bed & breakfasts or resorts are equipped to monitor their accounts around the clock, which is where Facebook’s automated messaging tools come into play. Facebook currently has two options for autoresponders. Here is how to set them up. Continue reading “How to Set up an Autoresponder on Facebook”