Author: Jaimie Onasch

How Retailers Should Use Pinterest’s New Shopping Features

Posted on by Jaimie Onasch

INTRODUCTION

When used correctly, Pinterest can help drive traffic to your website, increase brand awareness and generate sales.

In fact, Pinterest reports that 67 percent of its users have discovered a new brand or product from business content on Pinterest. Additionally, 93 percent of Pinners use the platform to plan purchases.

Recently, the photo-sharing social media site made it even easier for brands to connect with shoppers by rolling out some new features to enhance the customer experience. Following are some tips on how to use Pinterest’s new shopping features for your department store, specialty store or independent shop.

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How Hotels Should Manage Google Reviews

Posted on by Jaimie Onasch

INTRODUCTION

As a hotelier, you may already be aware of the impact online reviews can have for your hotel, resort or bed & breakfast.

A recent survey conducted by BrightLocal revealed that 85 percent of consumers trust online reviews as much as personal recommendations when deciding to patronize a business. In addition, reviews for hotels and bed & breakfasts are among the most read types of reviews, just behind restaurants and cafés.

While TripAdvisor still reigns, a recent article by Forbes reports that Google is now the second most trusted review site for hotels among travelers. Following are some tips on how to best manage Google reviews for your hotel.

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How to Market Your New Development on Social Media

Posted on by Jaimie Onasch

INTRODUCTION

Approximately nine in 10 U.S. companies of all types and sizes use social media to help generate awareness about their products, projects and services and to connect with prospects and potential customers. This should come as no surprise considering nearly 80 percent of Americans are currently active on social media.

Following are some tips on how you can use social media to market your new development.

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