Author: Jaimie Onasch

How Municipalities Can Use Instagram to Connect with Younger Residents

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, more than 75% of Instagram users are between the ages of 18 and 44, with 31.6% falling within the 25-34 age range. This presents an opportunity for municipalities looking to communicate with their younger residents; however, it’s not enough to just be present on the platform.

To effectively reach younger generations, municipal staff must learn how to leverage Instagram’s key features and differentiate it from the municipality’s other social media platforms and traditional communication outputs.

Following are some tips on how your municipality can use Instagram to connect with younger residents.

Continue reading “How Municipalities Can Use Instagram to Connect with Younger Residents” →

When Hotels and Restaurants Should Use Stories vs. Reels

Posted on by Jaimie Onasch

INTRODUCTION

According to a Sprout Social report, close to 70% of social media users identified Instagram as their favorite platform for engaging with brand content. In addition, about 50% of Instagram users said they interact with brands at least once a day.

Both Stories and Reels have proved to be the most engaging forms of content on the platform, but it can sometimes be difficult for hotel and restaurant businesses to understand when each should be used.

Following are some tips on when your hotel or restaurant should use Stories vs. Reels.

Continue reading “When Hotels and Restaurants Should Use Stories vs. Reels” →

How Hotels and Restaurants Can Use AI for Review Management

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, close to 80% of people trust online customer reviews as much as personal recommendations from family or friends. In addition, customers tend to spend more money with and have more trust in businesses that reply to online reviews.

However, manually responding to every customer review may not be realistic for many hospitality businesses. That’s where AI comes in. It can help hoteliers, restaurant owners and GMs manage their business’s online reputation more efficiently, allowing them to focus their time on operations and other key elements of their business.

Following are some ways your hotel or restaurant can use AI for review management.

Continue reading “How Hotels and Restaurants Can Use AI for Review Management” →