How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings

INTRODUCTION

Retail eCommerce is a thriving market, with 42 percent of U.S. consumers purchasing products or services online, and Amazon is king. In fact, Amazon’s share of the online shopping market is close to 50 percent in the United States. 

If you run a B2C business and are looking to sell your products or services online, it makes sense to join the 2 million sellers who have taken advantage of the platform so far.

Following are some tips on how your retail store or business can start selling products on Amazon. 

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How Hotels Can Use WeChat for Marketing

As a hotelier, you probably already use social media sites such as Facebook, Instagram and Twitter to target travelers, but have you ever thought to explore WeChat? If not, you could be missing out on a huge customer base that doesn’t have access to the other major sites.

Known as the super app in China, WeChat combines the power of messaging, social media, social commerce and mobile payment into one platform. Plus, it has more than 1 billion users, making it a logical step for hotel marketers looking to expand their reach among Chinese tourists.

Following are some tips on how to use WeChat to market your hotel or resort.

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7 Facebook Marketing Tips For Realtors

INTRODUCTION

According to Pew Research, nearly 70 percent of Americans are active on Facebook. Chances are, a good number of those people will need realty services at some point in their lives, and when they do, you’ll want to be top-of-mind. 

If your real estate company is not among the 80 million businesses using Facebook to strengthen your online presence, you could be missing out on opportunities to connect with customers.

Following are seven tips on how to effectively use Facebook for real estate.

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