Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

Four Advanced Facebook Live Features to Use for Your CVB or DMO

Posted on May 16, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

For the past several years, video has been the most engaging type of content on Facebook, particularly Live videos. In fact, SocialMediaToday reports that people spend three times as much time watching Live videos than pre-recorded videos on Facebook.

Your convention and visitors bureau or destination marketing organization can better promote your region to potential visitors by embracing and perfecting Facebook Live techniques beyond the basic setup.

Following are four advanced Facebook Live features CVBs and DMOs should be using.

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How to Set up Retargeting Ads to Market Your Development

Posted on April 22, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

In this day and age, digital marketing is essential for reaching potential home buyers or renters in your market; however, a single digital ad campaign is not likely to get you the quality leads you need.

Retargeting, or remarketing, is a way to reconnect with people who previously interacted with your website by strategically positioning ads in front of them as they browse other sites.

This helps you keep your message in front of people who already expressed interest in your development, which often leads to better campaign performance results. In fact, the average click-through-rate of a retargeting ad is 10 times higher than traditional display ads.

So, where should you start? According to eMarketer, Google and Facebook capture close to 57 percent of the U.S. digital ad market, making them good platforms to use.

Following are some tips on how to market your development using retargeting ads on Facebook and Google.

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How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing

Posted on March 29, 2019March 29, 2019 by Jaimie Onasch

INTRODUCTION

According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020.

Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.

Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.

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