Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How to Set up a Google Business Page for Your Hotel

Posted on August 26, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search engine in the United States, with more than 60 percent of the market share. That means people searching for your hotel online are likely using Google to do it.

That’s why it’s important to set up a Google My Business page for your hotel. It gives you control over the information potential guests see about your hotel (e.g. services and amenities, contact information, photos) across Google products like Search and Maps. Plus, you can manage reviews, gather customer insights and review traffic metrics.

Following are some tips on how to set up a Google Business page for your hotel, resort or bed and breakfast.

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How to Set up Instagram Filters for Your Hotel

Posted on August 9, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Have you ever logged into Instagram and wondered how brands make their photos look so good? Chances are, Instagram filters are the reason.

It is estimated that 18 percent of all photos on the platform use a native Instagram filter. However, the actual percentage of filter-enhanced photos is likely much higher when you factor in external photo editing software.

Hotels like yours can take advantage of photo filters to establish a consistent look or aesthetic for your account, making it easier for potential guests to identify your brand just from the image.

Following are some tips on how to use Instagram filters for your hotel, resort or bed and breakfast.

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Eight Instagram Best Practices for Boutique Hotels

Posted on July 18, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

For close to a decade, social media has helped hotel brands connect with potential guests. While Facebook still reins king, Instagram has become increasingly popular among millennials and younger adults.

In fact, the Pew Research Center reports that 64 percent of 18- to 29-year-olds in the United States use Instagram. Individuals ages 30-49 also are on the platform, with 40 percent of them being active users.

As a hotelier, you should take advantage of Instagram to reach your current guests and the next generation of customers. Following are eight Instagram best practices you should implement for your boutique hotel.

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