Looking to open a business, propose a development, host an event or promote a product or service in the Village of Shorewood Hills, Wis.? Here is some info that may be helpful:
Continue reading “Community Insight: Village of Shorewood Hills, WI”Author: Jaimie Onasch
Advanced List Management Tips for MailChimp
INTRODUCTION
Email marketing is an effective way to reach potential or existing customers for both B2B and B2C businesses, particularly when campaigns are tailored to the recipient.
In fact, marketers who segment their contact list to personalize content see as much as a 760 percent increase in revenue compared to one-size-fits-all campaigns.
Following are some advanced MailChimp email list management tips your business can use to optimize your email marketing efforts.
Continue reading “Advanced List Management Tips for MailChimp”How to Set up Retargeting Ads for Your Hotel
INTRODUCTION
Today’s travelers are likely to shop around for the best price or experience before committing to a hotel, which helps explain the 78.3 percent booking abandonment rate on hotel websites.
Retargeting (or remarketing) ads are a powerful way to position your brand in front of people who have already contemplated booking with you. Essentially, the ads follow individuals who’ve visited your website around the internet as they browse other sites, which can help keep your hotel top-of-mind and hopefully drive direct bookings.
Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.
Following are some tips on how you can use Facebook and Google retargeting ads for your hotel, resort or bed and breakfast.
Continue reading “How to Set up Retargeting Ads for Your Hotel”