Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How to Change Advertising Strategies During a Pandemic

Posted on April 30, 2020May 1, 2020 by Jaimie Onasch

INTRODUCTION

In just a matter of months, the coronavirus has completely changed the way our society operates. Our new contact-free, stay-at-home world has drastically altered consumer habits and media consumption, forcing many brands to rethink their advertising strategy.

According to a report from the Interactive Advertising Bureau, 70 percent of advertisers have already adjusted or paused their planned ad spend in response to COVID-19, and 16 percent are still trying to formulate a course of action.

Following are some tips on how your brand should advertise during these unprecedented times.

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How to Use YouTube Stories for Your Hotel

Posted on April 2, 2020April 1, 2020 by Jaimie Onasch

INTRODUCTION

If your hotel is active on social media platforms like Instagram and Facebook, you’re probably familiar with Stories. YouTube also has a Stories option you can explore, though it differs from what you may be used to.

Once known as “YouTube Reels,” YouTube Stories are visible for seven days, compared to one day on other platforms. Plus, the feature is only available for channels with more than 10,000 subscribers, so you won’t be able to access them unless your hotel or hotel group has a large following.

Since close to 75 percent of adults in the United States tune in to YouTube, it makes sense to explore its Stories feature if your channel qualifies.

Following are some tips on how you can use YouTube Stories to market your hotel, hotel group or resort.

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How to Use YouTube Stories for Your Restaurant

Posted on March 13, 2020April 1, 2020 by Jaimie Onasch

INTRODUCTION

If your restaurant is active on social media, you’re probably familiar with the Stories feature on platforms like Instagram and Facebook. YouTube also has a Stories function you can take advantage of, though there are some key differences.

Formerly known as “YouTube Reels,” YouTube Stories are visible for seven days (vs. one day on other platforms). In addition, the feature is only available for established channels with more than 10,000 subscribers, so you won’t have access to them unless your restaurant has a large following.

Since 73 percent of adults in the country use YouTube, it makes sense to explore the Stories feature if your channel qualifies.

Following are some tips on how your restaurant, restaurant chain or restaurant group can use YouTube Stories for marketing.

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