Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How Restaurants Can Use TikTok for Marketing

Posted on December 20, 2019December 20, 2019 by Jaimie Onasch

INTRODUCTION

Formerly known as Musical.ly, TikTok is quickly becoming one of the most popular social media platforms in the world, with more than 660 million downloads and 500 million active monthly users.

The video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, 60 percent of TikTok’s monthly active users in the United States are just 16-24 years old. This presents an opportunity for restaurateurs looking to reach the next generation of diners. Following are some tips on how restaurants can use TikTok for marketing.

Continue reading →

How to Use Google Ads Smart Campaigns for Local Businesses

Posted on December 6, 2019December 6, 2019 by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search provider in the United States, accounting for more than 93 percent of the mobile market and 62.5 percent of desktop search queries.

Google Ads can enhance your exposure on the platform by targeting search terms, or keywords, people are using to find products or services related to your business. In fact, Google reports that most businesses see an average 200 percent return on investment for paid ads.

Google Ads Smart campaigns allow local businesses to tap into Google’s powerful ad platform by offering a simplified option that takes a fraction of the time to set up.

Following are some tips on how to use Google Ads Smart campaigns for your local business.

Continue reading →

How to Create Retargeting Ads in Facebook

Posted on November 18, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

According to a social media marketing industry report, Facebook is the No. 1 advertising channel for both B2B and B2C companies. This makes sense considering close to 70 percent of U.S. adults use the social media platform.

Facebook retargeting ads can amplify your message by positioning your brand in front of people who already have some familiarity with your company or product. Plus, their average click-through-rate is about 10 times higher than a cold campaign.

If you’re unfamiliar, Facebook can show ads to individuals who’ve interacted with your website, keeping your message top-of-mind.

Following are some tips on how to set up Facebook retargeting ads for your business.

Continue reading →