According to Statista, more than 225 million people in the United States use Facebook, and approximately 900,000 U.S. businesses are using Facebook boosts or ads to reach them.
Some businesses, however, may not be sure which ad format will meet their marketing and business objectives.
Following are some tips on how and when to use Facebook boosts (vs. ads) for your development.
Continue reading “When to Use Facebook Boosts vs. Ads for Your Development”
According to YouTube, more than 2 billion users visit the platform each month, which amounts to approximately one-third of all internet users.
Plus, it’s the most widely used online platform among adults in the United States, and paid YouTube mobile advertising is 84 percent more likely to engage viewers than traditional TV advertising.
Following are some tips on how to use YouTube ads to promote your business.
Continue reading “How to Advertise on YouTube”
Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years.
While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.
In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites.
Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop.
Continue reading “How Retailers Can Use Google Display Ads”