Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How to Market Your Commercial Development on LinkedIn

Posted on July 14, 2021July 23, 2021 by Jaimie Onasch

INTRODUCTION

Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built.

According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start.

Here are some tips for marketing your commercial development on LinkedIn.

How to Use Webinars for B2B Lead Generation

Posted on June 23, 2021June 23, 2021 by Jaimie Onasch

INTRODUCTION

While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands.

When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads.

Following are some tips on how to use webinars for B2B lead generation.

Continue reading →

How Retail Stores Can Use Instagram Reels

Posted on June 3, 2021June 3, 2021 by Jaimie Onasch

INTRODUCTION

According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase.

Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok.

Following are some tips on how to use Instagram Reels for retail marketing.

Continue reading →