How to Market Your Space to Lure Group Events

INTRODUCTION

Event space

The choices of event spaces continue to increase, from traditional venues such as hotels and banquet halls to non-traditional venues such as barns and stadiums. With the increased competition, it’s important to find ways to make your venue stand out in the crowd so you can drive bookings, even on off-nights.

Here are tips for marketing your space to lure group events:

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How Retail Stores Should Use Email Marketing Automation

INTRODUCTION

Email marketing automation

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually. 

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

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How to Market Your Commercial Development on LinkedIn

INTRODUCTION

An example of a commercial development

Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built. 

According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start. 

Here are some tips for marketing your commercial development on LinkedIn. 

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