What’s New in Instagram in 2022

INTRODUCTION

Instagram logo

According to Statista, Instagram is the fourth-most popular social media platform in the world behind Facebook, YouTube and WhatsApp. Instagram currently has close to 1.5 billion users, which are primarily comprised of 18 to 34-year-olds, making it a good platform for brands trying to reach Millennials and Gen Z.

Like most social media platforms, Instagram is constantly evolving to keep up with the competition and improve the user experience for individuals, creators and brands. 

Following are some new Instagram features or updates your brand can use in 2022. 

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How to Fix Instagram Connection Issues in Meta Business Suite

INTRODUCTION

Instagram connection message

Meta Business Suite is a useful management tool for brands and business owners who use various Meta products like Facebook, Instagram, Messenger, Shops and ads. Occasionally, however, there are some quirks that can cause some frustration. 

One example involves connecting an Instagram account to your Facebook page in Meta Business Suite. What should be a pretty straightforward process can be derailed by a message stating “The Instagram account is already connected [to a different Facebook page].”

Following are some scenarios and things to try if you are experiencing issues connecting your Instagram account to Meta Business Suite.

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How Hotels can use Facebook WiFi

INTRODUCTION

Facebook WiFi graphic

According to a “Hotel & Accommodation Bookings” survey conducted by Statista, 80% of respondents value WiFi more than any other service a hotel provides. That should come as no surprise with business travelers who bring their laptops and leisure travelers who bring their streaming devices. 

In addition, a survey by Roomzzz shows that 65% of hotel guests logged into WiFi within seven minutes of checking in, which reinforces just how valuable WiFi is to travelers. 

Facebook WiFi allows you to tap into this demand to drive traffic to your Facebook page, increase engagement and gain valuable insights to use for future marketing efforts. It works by connecting to your existing WiFi and prompting people to check into your Facebook page to access the internet. 

Here are some tips on how to use Facebook WiFi for your hotel, resort or bed and breakfast. 

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