Author: Jaimie Onasch

How Municipalities Can Manage and Monitor Their Social Media Accounts

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, more than 300 million people in the United States are currently active on social media. That number is expected to exceed 330 million by 2029.

When managed appropriately, municipalities of all sizes can use social media to inform and engage their citizens. It also can be used to establish meaningful two-way communications with the public, which can help you identify what’s working and what could be improved within your community.

Following are some tips on how your municipality can manage and monitor its social media accounts.

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Top 6 Most Important Things to Consider When Selecting an Event Venue

Posted on by Jaimie Onasch

INTRODUCTION

Events can be an effective way to connect with your customers, members or fellow industry professionals. In fact, Bizzabo’s state of in-person B2B conferences report revealed that 80.4% of organizers identified in-person events as their organization’s most impactful marketing channel. Meanwhile, 77.7% of attendees said that in-person conferences were best for networking.

Venue selection should be your first priority when planning an event, as the location often impacts everything else in the planning process from the dates to the tone to the execution.

Following are the top six most important things to consider when selecting a location for your event.

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Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities

Posted on by Jaimie Onasch

INTRODUCTION

According to a survey by Big 7 Media, more than 61% of Instagram users have booked a stay at a hotel after seeing it in their feed. In addition, a Trends Global Survey revealed that 75% of travelers credited social media with inspiring their choice of destination.

While it’s no surprise that hotel and lodging businesses use social media to reach and engage with potential guests, some properties have started to create separate accounts for onsite amenities, such as golf courses, spas, restaurants or wedding venues.

Here are some pros and cons of having separate social media accounts for your hotel or resort amenities, as well as some insights on deciding what is right for you.

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