Author: Jaimie Onasch

How Event Venues Can Create an Effective Know-Before-You-Go Email

Posted on by Jaimie Onasch

INTRODUCTION

According to a report by ZeroBounce, 88% of people check their email at least once a day, making it an ideal medium for event venues to communicate details for upcoming events.

When done right, know-before-you-go emails prepare event attendees for what to expect when they arrive at the event. This can help eliminate or minimize confusion, foster efficiency and create a better overall experience, which can help bolster your venue’s reputation as a premier event location among organizers and attendees.

Following are some tips of what to include in your event venue’s know-before-you-go e-blasts and email communications.

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How Event Venues Can Use Bluesky

Posted on by Jaimie Onasch

INTRODUCTION

Launched publicly in early 2024, Bluesky has been gaining popularity among social media users worldwide. The decentralized microblogging platform is often thought of as an alternative to both X (formerly known as Twitter) and Meta’s relatively new Threads platform, allowing users to post short text-based posts, images and videos.

Bluesky describes itself as an open social network that gives creators independence from platforms, developers the freedom to build and users a choice in their experience. The app currently has more than 25 million users, which presents opportunities for brands looking to explore the platform.

Following are some ways your event venue can use Bluesky to connect with potential customers.

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How Hotels Can Use Direct Marketing to Attract Corporate Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, direct marketing efforts have a higher return on investment (ROI) than other forms of marketing. In addition, direct marketing campaigns typically cost 55% less than broad advertising campaigns.

Unlike mass marketing, which typically delivers a standard message to a large market, hoteliers can use direct marketing to send personalized messages straight to target businesses or corporate contacts. This approach can help drive engagement, conversions and sales, while also improving your ROI.

Following are some direct marketing tips you can use to attract corporate business to your hotel or resort.

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