Author: Jaimie Onasch

How to Use Mailchimp for an Event Drip Campaign

Posted on by Jaimie Onasch

INTRODUCTION

According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails. That’s because automated email campaigns are designed to customize messages and next steps based on the contact’s actions, which produces a more personalized experience.

Event venues or organizers that use Mailchimp can leverage the platform’s automated customer journeys to boost ticket sales, sell add-ons or enhance attendee experiences.

Following are some tips for how to use Mailchimp to create a drip campaign for your event.

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How Event Venues Can Create an Effective Know-Before-You-Go Email

Posted on by Jaimie Onasch

INTRODUCTION

According to a report by ZeroBounce, 88% of people check their email at least once a day, making it an ideal medium for event venues to communicate details for upcoming events.

When done right, know-before-you-go emails prepare event attendees for what to expect when they arrive at the event. This can help eliminate or minimize confusion, foster efficiency and create a better overall experience, which can help bolster your venue’s reputation as a premier event location among organizers and attendees.

Following are some tips of what to include in your event venue’s know-before-you-go e-blasts and email communications.

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How Event Venues Can Use Bluesky

Posted on by Jaimie Onasch

INTRODUCTION

Launched publicly in early 2024, Bluesky has been gaining popularity among social media users worldwide. The decentralized microblogging platform is often thought of as an alternative to both X (formerly known as Twitter) and Meta’s relatively new Threads platform, allowing users to post short text-based posts, images and videos.

Bluesky describes itself as an open social network that gives creators independence from platforms, developers the freedom to build and users a choice in their experience. The app currently has more than 25 million users, which presents opportunities for brands looking to explore the platform.

Following are some ways your event venue can use Bluesky to connect with potential customers.

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