I have a published article titled, “Utility Use of Social Media in Siting” in the October 2015 issue of Natural Gas & Electricity. In addition to siting for public projects such as wind farms and generating plants, I also discuss how utility companies can use social media in day-to-day PR, marketing and community relations.
Want to learn more? Contact me anytime for a friendly chat about social media usage.
Our newest intern is UW-Whitewater senior Tom Gavin, who will be graduating this December with a degree in communications. Tom spent last fall studying at Assumption University in Thailand, and he just completed a summer marketing internship at a manufacturing company.
I receive requests for information interviews on a regular basis. I enjoy helping students, recent grads, people who moved recently, former reporters and the like. However, “help” is the operative word.
It saddens me to find out that after laying a complete roadmap–where to network, who the players are, how to build experience, etc.–some of the people I meet with don’t follow any of my advice and consequently don’t end up working in PR/marketing.
I thought about this after reading an anecdote about golf in the John O’Hurley interview in Tactics. I can teach you how to golf, but you’re the one who has to actually swing the clubs at the end of the day–the ball isn’t going to move itself, and no one is going to hit it for you.
Sure, it may take you a few more swings than someone else, but eventually, you’ll get the ball in the hole. So don’t just sit there and hope a job falls in your lap–go hit the links!