INTRODUCTION
Like pitching traditional media outlets, there are some nuances to pitching food bloggers to cover your product, restaurant or gadget. Gone are the days when food bloggers were surprised that a brand would reach out to them, and they did anything you wanted.
Now, food bloggers are in media databases like Cision to which PR practitioners subscribe. They have high readership levels, subscribers and/or followers. Unfortunately, too many are charging for reviews, and we will ignore them for the purpose of this guide.
To increase your chances of a positive experience and perhaps an ongoing relationship, here are some do’s and don’ts when pitching to food bloggers. (I have experience on both ends, as I also am a food blogger.)
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