Did you recently take over an existing hotel? Have you lost your existing customer base? Or is it simply time to freshen things up?
In regards to the importance of rebranding your hotel, resort or bed & breakfast, you must portray to guests that the changes will benefit them (vs. to your owners or shareholders). Your secondary goals include increases in occupancy and profit, stronger brand recognition, stronger guest loyalty and a better reputation.
(Frankly, I wish I had turned off the TV after Lady Gaga’s halftime show, just so I could have been spared watching the Falcons’ epic collapse. At least this New York Times article titled “Why Do Fans Excuse the Patriots’ Cheating Past?” made me feel better.) A “Walking Dead” fan, my favorite commercial was of Lucille (Negan’s bat) smashing a football. In general, advertisers seemed to really push the limits of selling emotion over product features/benefits. For example, Hyundai did what so many other brands have already done, and that’s use U.S. soldiers reuniting with their families in a commercial, without talking about its cars. If you’re going to make the emotional tie, do something that’s not so transparent and unoriginal.
TAYLOR:
Being a Colts fan, it pained me to watch the Patriots win another Super Bowl and to now have to hear about “Tom Terrific” for another season. This year I enjoyed the commercials that were lighthearted and funny. Growing up in the ’90s and being a huge boy band fan, it was safe to say my favorite was the Bai beverage commercial featuring Christopher Walken saying the words to the famous N SYNC song, “Bye Bye Bye.” The commercial was subtle and funny but very effective.
CARLEY:
With the crazy comeback by the Patriots during this year’s Super Bowl, it is hard to remember specifics about the commercials. The most memorable to me and which became my favorite is Ford’s “Go Further.” This commercial was meant to pull on your heart strings a bit as it showed many situations in which people and pets were helplessly stuck. This commercial wanted to stray away from Ford being just about manufacturing cars and instead remind the public their company is all about mobility. No matter what sticky situation you are in, Ford is there to help you “go further” in your own way.
I attended former U.S. Secretary of Health and Human Services and former Governor of Wisconsin Tommy Thompson’s presentation titled, “The Future of National Healthcare” yesterday in Madison.
He said he speaks regularly with Speaker Paul Ryan and HHS Secretary nominee Tom Price. In Thompson’s estimation, he believes 75-80 percent of the Affordable Care Act “can be changed administratively.”
Providing more detail, Thompson expects that several “piecemeal” bills will be created this year, focusing on:
Keeping people younger than 26 on their parents’ coverage,
Not allowing insurance companies to discriminate based on pre-existing conditions,
Did you recently take over an existing hotel? Have you lost your existing customer base? Or is it simply time to freshen things up?
I attended former U.S. Secretary of Health and Human Services and former Governor of Wisconsin Tommy Thompson’s presentation titled, “The Future of National Healthcare” yesterday in Madison.