Author: Brian Lee

How to Communicate to Staff During an Acquisition

Posted on by Brian Lee

INTRODUCTION

Mergers and acquisitions (M&A) among health systems and IDNs seem to be a regular occurrence. In 2017, we saw CVS-Aetna, Advocate-Aurora and UnitedHealth Group-Davita highlight a long list of M&As.

While your CEO may initially want to focus on what to say to the public, his/her first priority should be to internal audiences. Reasons include reducing anxiety about potential layoffs, removing uncertainty about the transition and improving morale. A Northwestern University study said “high-quality communication has a positive relationship with employee outcomes, such as satisfaction, commitment and decision to stay in the organization.”

Here’s how the communications department should work with the CEO of the health system being acquired. Continue reading “How to Communicate to Staff During an Acquisition” →

How to Set up SnapChat Filters for Your Hotel

Posted on by Brian Lee

INTRODUCTION

Snapchat filterA Snapchat filter is a graphic that overlays a photo or video you take. It’s a quick and easy way of adding decorations or branding to your photos and videos.

(On the image on the right, you’ll see that Yahoo! is promoting its fantasy baseball league through a spring training filter.)

Filters are different from Snapchat lenses, which use augmented reality to enhance or distort a photo or video through facial recognition.

After a user takes a photo or video, they can swipe to add filters. Your hotel, resort or bed & breakfast can create a geofilter for your property that is only accessible to people inside the boundary you set.

You should create filters of your restaurant, pool, events, room specials, etc., to build brand awareness or maintain top-of-mind awareness by having your guests and visitors spread your messages to their respective networks. Continue reading “How to Set up SnapChat Filters for Your Hotel” →