The media often make a mountain out of a molehill, and they do it on purpose. A story with a juicy or riveting angle will get more clicks, readers, viewers and listeners than one that only reports the facts.
Here’s a look at a recent example of media spin, and a recommended course of action if it ever negatively affects your company.
Continue reading “How to Handle Media Spin”
Is tweeting repeatedly about your restaurant’s food, drinks, lunch specials and events the correct approach on Twitter?
We analyzed national brands, regional brands and local brands to see what types of posts drove the most engagement with their followers. Use our e-book, What Restaurants Should Post on Twitter, to guide your Twitter strategy.
Download it today.
Continue reading “What Restaurants Should Post on Twitter”
The customer is not always right. Unfortunately, in our litigious society, customers may sue your organization for their own actions, whether due to an accident or their own negligence.
A family is suing Royal Caribbean for the accidental death of their toddler. The toddler’s grandpa put the toddler on the railing of an open window, and she fell through. This is an area that the toddler could not have reached on her own.
Meanwhile, a toddler sneaked onto a conveyor belt behind a Spirit Airlines ticket counter at Hartsfield-Jackson Atlanta International Airport. The mother, who said she looked away from her son “for one second,” has not indicated yet if she’ll sue.
How can Royal Caribbean and Spirit Airlines avoid taking the blame for these situations?
Continue reading “How to (Not) Blame the Victim”