Brian Lee, Author at Public Relations, Advertising & Social Media - Revelation

What Went Wrong in PGA Merger Announcement

Posted on June 8, 2023June 8, 2023 by Brian Lee

INTRODUCTION

If you can’t beat ’em, join ’em.

That’s what seemingly happened when the PGA Tour announced that it was merging with its nemesis, LIV Golf (along with DP World Tour). If you have read any of the media stories covering this merger, you know that the PGA is considered the loser in this situation, and LIV is the winner.

Given a mulligan, here are two ways the PGA Tour and Commissioner Jay Monahan could have taken a better shot at making this announcement.

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What to Include in Your Five-Minute Pitch Presentation

Posted on April 19, 2023May 9, 2023 by Brian Lee

Whether you’re pitching in front of potential investors or in a competition, you need to be able to succinctly discuss the most important information regarding your startup or business idea. Oftentimes, founders ramble and discuss things that aren’t helpful to the pitch. The key is: less is more.

Here’s what you should include in a five-minute presentation about your startup or business idea.

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What do You List First: Cost or Value?

Posted on March 29, 2023April 4, 2023 by Brian Lee

While on vacation, I was eating breakfast at my hotel, which offers a complimentary buffet to guests. On each table was a sign that said, “Did you know that for a small additional charge you can enjoy one of our breakfast specials?”

Those items, such as the eggs benedict, were not included in the buffet, but they could be purchased. The wording of the sign made me think, could the hotel sell more breakfast items if they reversed the order of the sentence? As in, “Did you know that you can enjoy one of our breakfast specials for a small additional charge?”

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