Weather-Related School Closings Need Better Messaging

Here are two scenarios, with one of them leading to schools closing in the Madison, Wis., area. Which one is which?

  • Dec. 9: Heavy snowstorm all day with a predicted 3-5″ of accumulation; road conditions are treacherous during the morning commute, with numerous slide-offs.
  • Dec. 15 Snowstorm the night before with accumulation of 4-5″; main roads are cleared before the morning commute.
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The Media Need to Stop Covering Other Media Coverage

I found it ridiculous that a local media outlet wrote a story about a local restaurant’s coverage in The New York Times. Yes, there’s a prestige and distribution difference between the two outlets. However, doesn’t writing that story make the local outlet’s own coverage of the restaurant seem unimportant? This is just one of many examples of the media covering media.

What’s worse is that this local media outlet then ran ads to promote that it had written about The New York Times writing about this restaurant. What a complete waste of money. If anything, it should be promoting its own article on the topic.