INTRODUCTION
On Oct. 7, 2023, the University of Wisconsin football team’s game against Rutgers was streamed on Peacock. In my research of sports bars in and around Madison, Wis., only a handful got their act together in time to install Peacock (bars have to acquire a license and equipment).
Meanwhile, others tried to get it but didn’t start the process early enough. Still others had their social media posts on autopilot, with messages like, “Come watch the game here” when they didn’t actually have Peacock.
This situation should teach sports bar owners a valuable lesson of having their operations in order, which in turn can help with their marketing. That’s because the bars that had Peacock had a decided advantage over others that didn’t, and they could have (should have) marketed that unique asset.
Here’s how sports bars can improve their marketing through operations.
Continue reading “How Sports Bars Can Improve Their Marketing Through Operations”
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