Author: Brian Lee

FEED Kitchens Selects Northgate for New Location

Posted on by Brian Lee

FOR IMMEDIATE RELEASE
November 5, 2012

Contact: Ellen Barnard
(608) 576-3734

FEED Kitchens Selects Northgate for New Location

(MADISON, Wis.) – Citing higher visibility and a decrease in fundraising needs, Food Enterprise and Economic Development (FEED) Kitchens selected the Northgate Shopping Center for the new location of its food business incubator, the organization announced today.

“The Northgate location has a lot of advantages, such as easy access by bus and the support of local businesses such as Food Fight Restaurant Group,” FEED Kitchens Chair Ellen Barnard said. “We are excited to begin supporting local food entrepreneurs in the upcoming year.”

Groundbreaking for the new location, which will take just under a half-acre of space in the shopping center’s parking lot, is slated for March 1, 2013, and the anticipated opening of the facility is August 2013, just in time to process next season’s harvest. Pankratz Road near the airport was the original site.

As previously announced, the FEED facility will include five commercial kitchens, with specialized equipment for baking; produce preparation and processing; and deli prep and meat processing. The space will be available for non-profit and for-profit use, with Madison College, REAP Food Group, local caterers and food cart vendors among the first groups to sign up to use FEED Kitchens.

The Food Enterprise and Economic Development (FEED) Kitchens will provide tools to help youth and adults who are disadvantaged, unemployed or underemployed develop skills that move them toward self-sufficiency. FEED will reduce hunger and increase the availability of healthy local food by providing organizations serving the hungry, gardeners and farmers a place to process excess produce that would otherwise end up in a landfill or compost pile. For more information, please visit www.feedkitchens.org.

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Resulting media coverage:

The explosion of K-Pop

Posted on by Brian Lee

YouTube has launched the careers of musical artists such as Justin Bieber and Arnel Pineda (current lead singer of Journey). Now’s it launching an entire genre of music called K-Pop.

I bet more people are familiar with K-Pop–which is pop music from South Korea–than they realize. Just turn on the radio or go online to hear/watch PSY’s “Gangnam Style,” which the New Yorker calls the “Macarena of the moment.”

These videos have high-quality production and dance choreography, which certainly helped them go viral worldwide (the No. 1 rule for viral marketing is to have good content). So far, “Gangnam Style” has more than 600 million views, Girls’ Generation’s “Gee” has 90 million and Super Junior’s “Mr. Simple” has 50 million.

K-Pop’s popularity is an example of the ever-evolving digital landscape. Previously, you typically discovered new music through the radio and/or by watching MTV/VH1. Now, by the time a song hits one of those media, you’re already familiar with the song through YouTube, Spotify or iTunes.

What does this mean for the notoriously greedy record industry? Besides using these new avenues, record executives need to remember it’s okay to give away something for free. Recent sold-out K-Pop concerts in the United States and huge record sales prove this.

And if something is worth sharing, people will share it.

Voting early doesn’t hurt democracy

Posted on by Brian Lee

I voted absentee this week, as I’ll be on vacation in Florida on Nov. 6. Coincidentally, Wisconsinites could vote as early as Monday of this week, and media reports showed long lines in Madison.

I was stunned by an op-ed in the Milwaukee Journal Sentinel titled “Early voting is bad for democracy.” The author, Christian Schneider of the Wisconsin Policy Research Institute, claims voting early is like watch the first three-quarters of a movie or football game.

Does he not live in reality? As an article in the Evansville Courier & Press notes, “most politically engaged Americans chose sides in this year’s presidential election long before they ever heard of Barack Obama or Mitt Romney.” This means there’s really nothing the opposing party can say to sway our votes, and this fact alone is a good enough reason to vote early.

Of course there are the undecideds, which according to an AP-GfK poll, make up about 23 percent of registered voters. Let that minority continue to hear both sides until Election Day. For the rest of us, we’re helping our democracy.