BRIAN:
I found the Coors Light vs. Miller Lite + cameo by Blue Moon ad quite odd, and then after I learned the story behind the ad, I still didn’t like it. My initial thought was, sure Molson owns the three brands, but why spend so much time talking about the qualities of the first two beers only to co-opt them with Blue Moon at the end? And now finding out the ad was part of a DraftKings promotion makes me think that there was just too much going on.
I don’t want to declare a favorite commercial this year, but I did enjoy the GM/Netflix spot with Will Farrell integrated into shows such as “Squid Game” and “Stranger Things.” I thought it was an entertaining way to announce the new partnership between the two companies, which basically admitted to future product placement.
