When Wyze Labs first launched its smart home WyzeCams in 2017, they were wildly popular. But since then, the company has gotten a black eye from security issues, buggy hardware updates and a lack of customer support. Continue reading “When the Media Turn Against Your Company”
Author: Brian Lee
Do’s and Don’ts When Pitching to Food Bloggers
INTRODUCTION
Like pitching traditional media outlets, there are some nuances to pitching food bloggers to cover your product, restaurant or gadget. Gone are the days when food bloggers were surprised that a brand would reach out to them, and they did anything you wanted.
Now, food bloggers are in media databases like Cision to which PR practitioners subscribe. They have high readership levels, subscribers and/or followers. Unfortunately, too many are charging for reviews, and we will ignore them for the purpose of this guide.
To increase your chances of a positive experience and perhaps an ongoing relationship, here are some do’s and don’ts when pitching to food bloggers. (I have experience on both ends, as I also am a food blogger.)
Continue reading “Do’s and Don’ts When Pitching to Food Bloggers”
When a Company Doesn’t Acknowledge a Software Bug
INTRODUCTION
Every company faces challenges, and the way they handle them can strengthen or hurt their reputation. Roku customers have been facing a bug in the system that causes the remote to skip channels and program selections (sources 1, 2 and 3). However, several weeks into the issue, Roku has yet to publicly acknowledge the bug.
The consequence for Roku is that it appears to the public as either 1) oblivious to the bug, 2) uncaring, and/or 3) silent about any fixes. None of those situations is helpful to brand reputation.
Let’s explore what companies like Roku should do in these situations. Continue reading “When a Company Doesn’t Acknowledge a Software Bug”