Brian Lee, Author at Public Relations, Advertising & Social Media - Revelation

Florida State’s reluctant punishment

Posted on September 20, 2014 by Brian Lee

Earlier this week, Florida State officials suspended QB Jameis Winston for one half of its game vs. Clemson after he yelled a sexually related profanity in the student union.

One half. Really?

As analyst Kirk Herbstreit pointed on ESPN College GameDay, either FSU should have disciplined him internally (meaning no game suspension) or suspended him the whole game. Half a game is a meaningless gesture.

The night before the game, FSU suspended Winston for the whole game after new results of its ongoing investigation. Unfortunately, the timing of the full-game suspension makes it appear that FSU officials caved to the public’s denouncing of the ridiculous half-game suspension.

For any company, you need to keep in mind that it’s not just being public about an action that matters, it’s also the action itself.

Economic impact of beer

Posted on September 12, 2014 by Brian Lee

Demonstrating the economic impact of your company or industry is a sound PR strategy in any decade. Check out this sign from Chief Oshkosh Beer, which hasn’t been in production since 1972:

No expensive video setup, no problem

Posted on September 5, 2014 by Brian Lee

Instagram launched recently a time-lapse app called Hyperlapse. The app, now available for free download in the Apple App Store, speeds up amateur videos and turns them into professional-looking time-lapses.

By providing the same type of quality as a pricey videographer, Hyperlapse could save companies thousands of dollars.

The time-lapse technique captures footage happening at a slow rate, like a sunrise, and speeds it up to show the progress at a much faster time rate. Usually, capturing the footage requires holding the camera very still. But no worries if you don’t have a steady hand, Instagram said in an official blog post. Hyperlapse features built-in stabilization technology that lets you create moving, handheld time lapses that look like they were professionally filmed. Lucky for marketers, this means anyone on the team can create visually appealing videos time or place without the expensive equipment.

All the user has to do after downloading Hyperlapse is tap to record and tap to stop. Then the user can select the playback speed, speeding up footage up to 12 times faster. The only downside is that users don’t have the ability to edit videos. Videos are then saved to the camera roll and can be shared to Instagram or Facebook from there.

Ideas of what to feature on your time-lapse video could include footage of your product or service being used over a prolonged length of time. Event marketers could create a before and after video by recording the progress of an event setup.