While on vacation, I was eating breakfast at my hotel, which offers a complimentary buffet to guests. On each table was a sign that said, “Did you know that for a small additional charge you can enjoy one of our breakfast specials?”
Those items, such as the eggs benedict, were not included in the buffet, but they could be purchased. The wording of the sign made me think, could the hotel sell more breakfast items if they reversed the order of the sentence? As in, “Did you know that you can enjoy one of our breakfast specials for a small additional charge?”
Continue reading “What do You List First: Cost or Value?”
