Recently, McDonald’s had an E. coli outbreak linked to contaminated ingredients–likely its slivered onions–resulting in several cases of illness among customers. While the situation is a crisis for McDonald’s, it also is a crisis for its competitors. Continue reading “A crisis in your industry affects every business”
Author: Brian Lee
Use the Inverted Pyramid Approach for TikToks and Reels
In journalism, the inverted pyramid approach to writing stories calls for putting the most important information in the first paragraph (the “lede”). Other details then follow this paragraph in descending order of importance.
If you want your audiences to watch your videos on platforms like TikTok and Instagram, then you need to follow this approach by putting the most captivating part, which is called the hook (usually the end of the video), at the beginning. Continue reading “Use the Inverted Pyramid Approach for TikToks and Reels”
Welcome Amari!
Revelation’s fall intern is Amari Obungwo, a junior majoring in strategic communications and Spanish at the University of Wisconsin. Her experience includes working for Slow Foods, The Daily Cardinal and the UW College of Letters & Science. Amari hails from outside Washington, D.C.