In the first article of a multi-part series on AI adoption in the workplace, we explained the steps businesses need to take to assess and plan their AI needs. Using the findings from the audit of your workflows, it is now time to plan out and test AI pilot programs.
Continue reading “How to Plan and Execute AI Pilot Programs”
Integrating artificial intelligence (AI) into your business can seem overwhelming. Maybe you’ve dabbled in generative AI by using an LLM (Large Language Model) like ChatGPT or tried the AI features in software like Photoshop or Word. However, you’re not sure how to take the next step toward automating repetitive tasks, enhancing customer experiences or gaining deeper insights from your data.
This first article of a multi-part series will show you the initial steps toward adopting AI in the workplace. Here’s how to assess and plan your organization’s AI needs.
BRIAN:
First, I want to give a nod to Madison-based Fetch, which generated a bunch of earned media coverage after it announced it was giving away $1.2 million during the final two-minute warning of the game. That’s a nice two-for-one in terms of publicity. (The livestream takeover of its app also was interesting to watch.)
It’s a bad look when multiple brands share the same spokesperson. In this case, we saw Matthew McConaughey appear in spots for Uber Eats and Salesforce, and he’s also been in recent commercials for Lincoln and Doritos. I think a consequence is a weaker association between the brand and the spokesperson, which ruins the intent of hiring a spokesperson in the first place. Continue reading “Super Bowl ads 2025: staff analyses”