Introducing Susannah Radick, Revelation’s spring intern. A native of New York State, Susannah is a senior in the University of Wisconsin School of Journalism program. Her experience includes working at a PR firm and at The Badger Herald.
Author: Brian Lee
A Closing Announcement Gone Awry
Any announcements related to the closing of a business, no matter how innocuous, can be met with negative reactions from the public. That’s why it’s important to frame the announcement as best as you can to control the ensuing narrative.
Don’t Double Down on Your Mistakes
We always recommend to clients to admit to errors and mistakes immediately. That way, you can spend valuable time working on rectifying the situation and rebuilding trust with your stakeholders, which is important in reputation management.
Yet, it’s still a common tactic for people to not only deny fault or avoid acknowledging the situation but also double down on claiming that they had made no errors or mistakes. The result is that they’ve made the situation worse and last longer than it should.