This week Twitter removed users’ customized backgrounds and replaced them with a simple off-white background.
Social media is a tool for branding yourself, many users felt that personalized backgrounds on Twitter were a form of self-branding. Now, background images are only available on Tweet pages, list pages and collections pages, according to Twitter.
Many Twitter users are upset that the option of creating a customized background is now gone. But there are more ways to build your brand, whether it is a personal brand or a company’s brand, on social media other than customizing the background of your twitter page.
To build your brand on social media be sure to post frequently, interact with other users, catch the attention of influencers, use the social media sites that your audience uses and post valuable and shareable content. Doing these things on social media will display your brand in an interactive way that is much more effective than displaying your brand in a stagnant background image.