INTRODUCTION
Traditional content development is time-intensive and often relies on manually processing large volumes of research, data and interviews. Google’s Notebook LM offers a privacy-safe AI solution that can transform how B2B businesses approach content creation.
Here is how B2B businesses can use NotebookLM for content development.
WHAT IS NOTEBOOKLM
NotebookLM is an AI-powered tool that helps users analyze and understand information from their uploaded documents. It can summarize, extract information and answer questions based on the provided documents. The platform accepts PDFs, .txt files, Google Docs, Google Slides, link to websites and YouTube videos.
You will need a Google account to use NotebookLM, which is free to use (there’s also a paid premium version).
HOW TO USE NOTEBOOKLM
Here are the steps for creating a notebook:
- On your device, open NotebookLM
- Select + Create new notebook
- In the pop-up window, select Upload a source
- Select the source(s) you want to upload for your notebook or discover new sources
Here’s how to collaborate with NotebookLM:
- The “Chat” panel displays a generated summary of all your sources. You can ask questions about your sources or give instructions to perform actions.
- The “Studio” panel is where outputs based on your sources are generated. You can:
- Create an Audio Overview
- Make an FAQ, study guide, timeline or briefing document
- Add notes to your notebook
- Generate a mind map
You can also share notebooks privately, granting people “Viewer” or “Editor” access by adding their email address.
- A viewer has read-only access to all the source documents and notes you shared with them in the shared notebook
- An editor can view, add or remove sources and notes in your shared notebook as well as share it further with other users
B2B CONTENT DEVELOPMENT APPLICATIONS
B2B businesses can use NotebookLM to make content creation easier. Upload files like customer interviews, research reports and product documents to quickly create case studies and white papers.
For example, for case studies and white papers, start by uploading 3-5 customer interviews and research reports. In the Chat panel, try asking: “Create a case study outline based on these customer interviews, focusing on the challenges, solutions and results.”
From here, go to the Studio panel and select “briefing document” to generate a structured white paper format. You can customize the document by asking, “Rewrite this for C-suite” or “Make this more technical.”
Sales teams can build better materials by uploading competitor websites, product specs and common customer thoughts. In the Chat, use the prompt, “Create a competitor analysis that highlights our key advantages over competitors,” then use Studio to generate an FAQ addressing top customer concerns. Follow up with “Turn this into a one-page sales sheet.”
To transform technical content into engaging marketing materials, upload user manuals, product specs and features. Use the Chat prompt “Convert these technical features into benefits-focused blog post topics,” then create a study guide format in Studio for different buyer personas.
NotebookLM also can be used to create thought leadership content. Upload industry articles, your team’s expertise and conference presentations to generate high-level articles. The sharing features (listed above) of the platform let different teams add their knowledge while keeping your messaging consistent across all your content.