To maintain its relevancy, Pinterest is quick to point out that shoppers on the platform outspend people on other platforms by twice as much every month. As a result, Pinterest’s new features this year, as in past years, focus on enhancing or improving the shopping experience.
Here’s a look at what’s new in PInterest in 2022.
Your Shop
Coming later this year to all U.S. audiences is Your Shop. Any user on Pinterest will be able to browse and purchase products in a store that’s tailored to that user’s activities and preferences. That means someone who likes pinning recipes will see different brands than a person who often pins woodworking projects.
For brands, this means that the users who view your products are more likely to make a purchase. Currently, Your Shop will only be available via the Pinterest app.
Idea Ads
In case you’re not familiar, an Idea Pin is a story comprised of one or more videos. They are meant for brands to better interact with their audiences.
Now, you’re able to convert those Idea Pins into Idea Ads, basically “boosting” it to a new audience. This may be especially beneficial if your brand has a paid partnership with an influencer (who can tag your brand’s products in their Idea Pins).
Checkout
For brands who have linked their Pinterest account to their Shopify store, the new Checkout feature will allow users to make a purchase directly on Pinterest without having to leave the platform. This may hopefully increase the chances of a completed purchase by removing the extra clicks/steps involved in buying a product.
Pinterest will perform a larger rollout of this feature, currently in beta, later this year.