Tag: websites

INTRODUCTION

Recently, before engaging with two new clients, I took the time to research their websites and other publicly available information to gather as much background information as possible. When it came time to discuss these clients’ respective business models, I was surprised that these models were not clearly outlined on their websites. In other words, their listed services only vaguely matched what they actually do (and this wasn’t intentional, e.g., for competitive purposes).

Too often, I encounter websites and other marketing materials that are so full of jargon and/or generic phrases that there’s likely little chance a prospective client will understand what they’re reading.

Here’s how to write compelling copy for your website.

Continue reading “How to Make it Clear on Your Website What You Sell” →

I manage several community events calendars and write about local events, so I’m regularly visiting the same websites over and over again, or at minimum, on an annual basis. One mistake that I often encounter is that the organization or business changes its website page structure.

Many businesses neglect to put important information on their websites such as hours of operation, what they sell and a call to action. Watch this short video for some tips on what content you need for your first website.