Tag: Super Bowl

BRIAN:

I really liked the Tide commercials for spoofing other commercials, including other Procter & Gamble products such as Old Spice. In fact, I’ll admit to being tricked. For example, when I saw a Clydesdale at the beginning of a commercial, I thought it was going to be a Budweiser commercial, but it was actually Tide. This goes to show that commercials for various sets of products (e.g. cars, prescription meds) follow a fairly uniform playbook. Because of the negative publicity surrounding Tide Pods, these commercials also did a good job of generating positive feelings toward Tide.

Big thumbs down to T-Mobile (equality) and Dodge Ram (Martin Luther King Jr.) for misappropriating political/social themes into their commercials. Was there no one at these companies (or at their agencies) who thought these commercials would be a bad idea? Continue reading “Super Bowl ads 2018: staff opinions” →

BRIAN:

(Frankly, I wish I had turned off the TV after Lady Gaga’s halftime show, just so I could have been spared watching the Falcons’ epic collapse. At least this New York Times article titled “Why Do Fans Excuse the Patriots’ Cheating Past?” made me feel better.) A “Walking Dead” fan, my favorite commercial was of Lucille (Negan’s bat) smashing a football. In general, advertisers seemed to really push the limits of selling emotion over product features/benefits. For example, Hyundai did what so many other brands have already done, and that’s use U.S. soldiers reuniting with their families in a commercial, without talking about its cars. If you’re going to make the emotional tie, do something that’s not so transparent and unoriginal.

TAYLOR:

Being a Colts fan, it pained me to watch the Patriots win another Super Bowl and to now have to hear about “Tom Terrific” for another season. This year I enjoyed the commercials that were lighthearted and funny. Growing up in the ’90s and being a huge boy band fan, it was safe to say my favorite was the Bai beverage commercial featuring Christopher Walken saying the words to the famous N SYNC song, “Bye Bye Bye.” The commercial was subtle and funny but very effective.

CARLEY:

With the crazy comeback by the Patriots during this year’s Super Bowl, it is hard to remember specifics about the commercials. The most memorable to me and which became my favorite is Ford’s “Go Further.” This commercial was meant to pull on your heart strings a bit as it showed many situations in which people and pets were helplessly stuck. This commercial wanted to stray away from Ford being just about manufacturing cars and instead remind the public their company is all about mobility. No matter what sticky situation you are in, Ford is there to help you “go further” in your own way.

BRIAN:

Once upon a time, Super Bowl commercials generated buzz by being funny, eliciting emotions or creating a “wow” factor. Nowadays, creativity is rarer to find, and 2016 was no different (see Persil laundry detergent ad for an example of zero creativity). This year, I’ll pick the Toyota Prius car chase as my favorite. Although the first spot was a bit long (1:30), I liked the montage of clips (e.g. news programs, game shows, fans, etc.), which help to drive home (no pun intended) the messages of new features, safety, quiet and fuel-efficient. The follow-up commercial in which the police get a Prius was a nice touch.

TAYLOR:

I had seen most of the advertisements posted throughout the week leading up to the Super Bowl, so I was interested in seeing the ads that weren’t released early. To be honest, I was pretty disappointed in the Super bowl ads this year; however, the one that did make me laugh the most was Hyundai’s “First Date.” It was clear that laughter was the theme of the advertisements this year, and this ad hit the nail on the head. Every dad with a daughter could relate to this video as the hilarious Kevin Hart played the over-protective father who strategically lets his daughter’s date take his new Genesis car for their night out. Using the car’s new technology, Kevin could spy on his daughter throughout the night. Hyundai also produced other clever commercials during the Super Bowl, including the Elantra ad “Ryanville,” which starred Ryan Reynolds.

ALLISON:

Super Bowl commercials are hyped up to be the most comical, witty and creative commercials of the year; however, this year I was once again disappointed. Overall the commercials were nothing special in my eyes, but there were a few that stood out. I mostly enjoyed Taco Bell’s “Bigger Than” commercial. It was funny and relatable by incorporating, and almost poking fun at, today’s pop culture and trends. Taco Bell described its new Quesalupa as being bigger than drones, man buns, Tinder, hoverboard scooters, and so on. Taco Bell is targeting the late-night, grab-and-go millennials. It is a creative and relatable way to portray the Quesalupa as the next big thing.

JESSICA:

I really enjoyed the Doritos Dog commercial. Three dogs attempt to enter a grocery store to get Doritos through various methods (like riding on the bottom of a grocery cart) as the stingy store manager clearly points to the “No Dogs Allowed” sign in the store window. Finally, the dogs stack on top of one another underneath a trench coat to achieve a human-like appearance, managing to enter the store and purchase Doritos. Interestingly, this commercial was created by Jacob Chase, a participant in the PepsiCo Frito-Lay’s Crash the Super Bowl campaign.