Tag: Super Bowl

BRIAN:

I was simply not in the mood for any somber or issues-focused commercials last night. After the first few, anytime I saw gray colors or heard dramatic music in the first few seconds, I immediately changed the channel. (I did watch Google’s commercial, and my reaction was that they stole Apple’s playbook.) I did appreciate all the nostalgic commercials, and my favorite was the well-timed Jeep “Groundhog Day” movie. Unlike other brands who try to do spoofs or tie-ins, Jeep actually did a good job incorporating its vehicle properly into the context of the movie. 

BRIAN:

In every article I read this morning about Super Bowl ads, there was a consensus that the ads this year followed a theme of humor. I find that funny, because humor is used every year, as are other themes. My two favorite ads were indeed humorous: the first was the one in which Carrie Bradshaw and the Dude switched from their signature drinks–a cosmo and a White Russian, respectively–to Stella Artois. I also enjoyed the Bud Light-Game of Thrones crossover. I’m a huge GoT fan, and I remember the moment I realized the commercial was reenacting a scene from the show, I yelled, “that’s from Game of Thrones!”

BRIAN:

I really liked the Tide commercials for spoofing other commercials, including other Procter & Gamble products such as Old Spice. In fact, I’ll admit to being tricked. For example, when I saw a Clydesdale at the beginning of a commercial, I thought it was going to be a Budweiser commercial, but it was actually Tide. This goes to show that commercials for various sets of products (e.g. cars, prescription meds) follow a fairly uniform playbook. Because of the negative publicity surrounding Tide Pods, these commercials also did a good job of generating positive feelings toward Tide.

Big thumbs down to T-Mobile (equality) and Dodge Ram (Martin Luther King Jr.) for misappropriating political/social themes into their commercials. Was there no one at these companies (or at their agencies) who thought these commercials would be a bad idea? Continue reading “Super Bowl ads 2018: staff opinions” →