Tag: Super Bowl

BRIAN:

First, I want to give a nod to Madison-based Fetch, which generated a bunch of earned media coverage after it announced it was giving away $1.2 million during the final two-minute warning of the game. That’s a nice two-for-one in terms of publicity. (The livestream takeover of its app also was interesting to watch.)

It’s a bad look when multiple brands share the same spokesperson. In this case, we saw Matthew McConaughey appear in spots for Uber Eats and Salesforce, and he’s also been in recent commercials for Lincoln and Doritos. I think a consequence is a weaker association between the brand and the spokesperson, which ruins the intent of hiring a spokesperson in the first place.    Continue reading “Super Bowl ads 2025: staff analyses” →

BRIAN:

Wow, Tom Brady was in a lot of ads. I thought the BetMGM commercial was done well, because it listed features (e.g., in-game parlays), was humorous (e.g., Tom Brady as Tim Birdie) and included a call-to-action (e.g., “download the app”). And what better way to introduce a new betting app than during the Super Bowl held in Las Vegas?

Meanwhile, several of the spots seemed to waste the talents of the celebrities in them. In other words, M&Ms, Pringles, Squarespace and the like didn’t seem to maximize their stars or tried too hard to incorporate those stars. On the other hand, BMW and State Farm executed nicely with their use of Christopher Walken and Arnold Schwarzenegger, respectively. 

Lastly, what was with Temu showing the same crappy ad over and over again? I still don’t plan on using that shopping app. 

Continue reading “Super Bowl ads 2024: staff analyses” →

BRIAN:

I found the Coors Light vs. Miller Lite + cameo by Blue Moon ad quite odd, and then after I learned the story behind the ad, I still didn’t like it. My initial thought was, sure Molson owns the three brands, but why spend so much time talking about the qualities of the first two beers only to co-opt them with Blue Moon at the end? And now finding out the ad was part of a DraftKings promotion makes me think that there was just too much going on.

I don’t want to declare a favorite commercial this year, but I did enjoy the GM/Netflix spot with Will Farrell integrated into shows such as “Squid Game” and “Stranger Things.” I thought it was an entertaining way to announce the new partnership between the two companies, which basically admitted to future product placement.