Tag: Super Bowl

BRIAN:

Wow, Tom Brady was in a lot of ads. I thought the BetMGM commercial was done well, because it listed features (e.g., in-game parlays), was humorous (e.g., Tom Brady as Tim Birdie) and included a call-to-action (e.g., “download the app”). And what better way to introduce a new betting app than during the Super Bowl held in Las Vegas?

Meanwhile, several of the spots seemed to waste the talents of the celebrities in them. In other words, M&Ms, Pringles, Squarespace and the like didn’t seem to maximize their stars or tried too hard to incorporate those stars. On the other hand, BMW and State Farm executed nicely with their use of Christopher Walken and Arnold Schwarzenegger, respectively. 

Lastly, what was with Temu showing the same crappy ad over and over again? I still don’t plan on using that shopping app. 

Continue reading “Super Bowl ads 2024: staff analyses” →

BRIAN:

I found the Coors Light vs. Miller Lite + cameo by Blue Moon ad quite odd, and then after I learned the story behind the ad, I still didn’t like it. My initial thought was, sure Molson owns the three brands, but why spend so much time talking about the qualities of the first two beers only to co-opt them with Blue Moon at the end? And now finding out the ad was part of a DraftKings promotion makes me think that there was just too much going on.

I don’t want to declare a favorite commercial this year, but I did enjoy the GM/Netflix spot with Will Farrell integrated into shows such as “Squid Game” and “Stranger Things.” I thought it was an entertaining way to announce the new partnership between the two companies, which basically admitted to future product placement.

BRIAN:

I’m sure advertisers must have a measure of disappointment when they watch their ad during the Super Bowl … and then see multiple ones just like it. This year, we had numerous electric vehicle commercials, and they were so similar to each other in terms of messaging that I’m certain I can’t name any differences among them. My favorite commercial was Paul Rudd and Seth Rogen reminiscing over a bag of Lay’s. It’s the exact type of humor (e.g., marrying the ghost) I would have used if I wrote the spot myself. A commercial that let me down was the one for Bud Light Seltzer with Guy Fieri. I thought it was a clever concept with the Mayor of Flavor Town, but the execution was terrible—there could have been so much more done in the spot.