Calming Down Your Networking Nerves

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Do I have to go? Whom will I talk to? What do I say?

These questions used to flood my mind anytime a networking event was presented.

I envied those that waltzed into a networking event with such relaxation and grace and that could approach strangers. I’d much rather be sitting at a table with my friends sipping a cocktail having a fun, effortless conversation.

The purpose of networking events is to enhance your career through making professional connections. Name tags, beverages of some sort (not always alcohol), and/or appetizers may accompany a networking event to give a relaxed atmosphere. It didn’t relax me. Once that name tag was on, I was feeling alone in a crowd of people. It’s where my nerves would immediately kick in.

Thankfully, with some practice, I learned some ways to calm down, take a breath and enjoy myself. This is how:

People are there to talk! Believe me, I know it is intimidating to walk up to a stranger and introduce yourself. But the chances of being completely ignored are very slim. People expect to be approached and talked to at networking events.

Have a conversation. This is your chance to wow them. No pressure right? Try to think of it as a conversation you’re having with a close friend. This relaxed me and I was able to speak more freely without the nervousness. Exchange of professions is common but it can go anywhere from there. I’ve found that asking general questions (regarding: venue, where they are from, etc.) can lead to topics that are easy to talk about.

These brief conversations can lead to good things. Perhaps I’ll see this person at another networking event, thankful I know a familiar face. Who knows? Eventually that person could turn into a friend who sits with me at a table while sipping cocktails.

Holiday parties

This blog post has nothing to do with PR, marketing, social media, etc. I wanted to write about how much I enjoy this time of year for the holiday parties. I’ve got one tonight, two this weekend, two next Tuesday, three on Thursday (though I have to miss two of them), one on Friday and another on Saturday. I’m also hosting one the Saturday after that.

Surprisingly, only one of these parties is an ugly Christmas sweater party (and I’m missing it, too). Is that theme going out of style?

Next Thursday is the annual Joint Holiday Networking Party for all communications groups in town. I wrote about the event, which I created, a couple years ago.

Happy holidays!

When communications professionals get together

In 2008, when I was president of PRSA-Madison and vice-president of Ad 2 Madison, I noticed that we had so many communications groups in town, yet we never got together. That notion is extra odd when you consider in the working world, most communications is integrated, meaning that people in PR, marketing, graphic design, etc., are working in tandem, not in silos.

Thus my idea to organize a joint holiday networking party came to be. That year we had PRSA, Ad 2, Design Madison and Madison MAGNET (a networking group for young professionals).

On Dec. 12, I get to be the MC of the latest edition, which features PRSA, Ad 2, AAF-Madison, AMA Madison, Design Madison, MCA-I Madison, AIGA, SMPS Wisconsin and IABC. If it weren’t for the fact that there are so many competing events the same night, we’d probably get more than the 200 people expected to show up.

I really enjoy getting to catch up with colleagues and meet potential new vendors, partners, clients and employees. Plus, it’s fun to see a group of professionals known for drinking and socializing have a great time.

One last thought: I’m crossing my fingers for good weather. We’ve had two years with snow/ice storms that kept the attendance down.