When I grow up

Monster.com created some really funny videos under the theme, “When I Grow Up,” followed by a particular profession. This video has begun to circulate amongst the advertising/PR community in town, and everyone I know that watched it thought it was hilarious (like I did).

It’s funny because it pokes fun at the long hours, the personalities, the terminology and the awards of our profession. Have I encountered some of the people or situations mentioned in the video? You bet.

Obviously, there are two sides to every coin. The video purposely doesn’t mention the comraderie with your colleagues and clients, the triumphant feeling of achieving success in your project or campaign, the fast-paced work environment, the no-two-days-are-alike theme and the continuing education you need to stay abreast of all the new trends and technology of the industry. I think those elements really make the advertising/PR world fun, not funny.